BrandingPays
The Five-Step System to Reinvent Your Personal Brand
by Karen Kang
This title was previously available on NetGalley and is now archived.
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Pub Date Jan 15 2013 | Archive Date Mar 09 2013
Description
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand.
BrandingPays™, a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. The step-by-step BrandingPays methodology is perfect for professionals, entrepreneurs, and collage students.
In this breakthrough book, author Karen Kang shows you how to:
Position yourself for the best opportunities
Clearly communicate your unique value
Put your “cake” and “icing” together for a strong brand
Leverage the influencers who can accelerate your reputation
Build your Brand Action Plan for online and offline success
Overflowing with templates, charts and action lists that enable you to “Bake the Cake, then Ice It,” the book includes inspiring real-life examples, many from groups that are under-represented in top business leadership. No matter what challenges you face, BrandingPays will help you develop your recipe for successful branding.
Advance Praise
“Karen is the master of personal branding.” -- Regis McKenna, author and Silicon Valley marketing guru
“This book is a goldmine! It will transform how you brand yourself and your company. The BrandingPays system works.” -- Cristina Nogueira, Partner, Walking the Talk, a corporate culture management company, and former SMS&P Sales & Marketing Director at Microsoft
"Karen had a methodology for personal branding before anyone knew what it was. This book is destined to be a classic." -- Susan Lucas-Conwell, CEO, Great Place to Work
“Karen helped my company to create a powerful brand position from scratch and transform the way we approach and attract customers in today’s global market. Her book will do the same for my own personal brand.” -- Ryan (Young K.) Yoo, Vice President, Global Sales and Marketing, Park Systems
“This is a must-read if you’re ready to invest in YOU! Create your personal brand by design versus by default. I experienced a mind-set shift in how I saw myself and my potential.” -- Monica L. Poindexter, Pharma North America, Head of Diversity and Inclusion, Genentech, A Member of the Roche Group
“A no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand. Kudos!” -- Leonard Lodish, Samuel R. Harrell Professor of Marketing and leader of the Global Consulting Practicum at Wharton School, University of Pennsylvania
"The wait is over! Karen's expert advice that has catapulted me and my organizations to better outcomes for years is now available ‘on demand.’ This book is one you'll want to own and revisit again and again." -- Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School
“Fabulous! Chock full of examples and templates that will help anyone be their best brand. Karen Kang is the master of strategic personal branding.” -- Rene Shimada Siegal, President and Founder, High Tech Connect, and regular contributor to Inc.com
“A must-read for entrepreneurs and professionals. The book's practical approach includes examples that make total sense." -- Jack Koch, Managing Partner, ProRelevant, former 3Com Vice President of Marketing
“A powerful step-by-step system. I highly recommend BrandingPays for any professional serious about career success.” -- Larry Chang, President, Ascend Northern California, and former Vice President of Finance, Global Supply Chain, Hewlett-Packard
Available Editions
| EDITION | Hardcover |
| ISBN | 9780988437500 |
| PRICE | $24.99 (USD) |
