The Better Mousetrap
Brand Invention in a Media Democracy
by Pont Simon
This title was previously available on NetGalley and is now archived.
Buy on Amazon
Buy on BN.com
Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Dec 28 2012 | Archive Date Mar 25 2013
Description
Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more?
Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking, I WANT that - but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice.
The Better Mousetrap gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies including Google, Apple, Nike, McDonalds, Twitter, Bing, Facebook, Disney and Coca Cola. Simon Pont provides expert critique on how and why certain brands succeed in a world being redefined by digital media.
Advance Praise
"Gloriously smart. Some of the sharpest thinking I've read for a while; immensely enjoyable." --Faris Yakob, Chief Innovation Officer, MDC Partners
"From brands past to present, and with a firm eye on their digital future, Pont takes readers behind the curtain of brand-land. Today's Mad Men will either toast him or hate him for it." --Ashley Mackenzie, Founder & CEO, Base 79
"The Better Mousetrap is an astute and gripping critique on brand and cultural anthropology. Page by page your inner voice will be saying 'fascinating,' and by the end you'll be reminded of why you chose the brand-business in the first place. A truly compelling read." --Christian Johnsen, Communication Strategy Director, Aegis Media
"Simon can grab complex ideas by the scruff of the neck and shake them until they explain themselves simply."
--John Paul Cadman, Group Strategy Director, MEC
"Pont tackles media and advertising themes with pace and passion. The ideas come fast; the thoughts are vivid and accessible. The Better Mousetrap might just do for brands what Gladwell did for Social Sciences and Levitt did for Economics." --Vicki Connerty, Head of Newcast, ZenithOptimedia
"The Better Mousetrap is a scalpel-sharp examination of our relationship towards brands, why we love them, hate them, or possibly feeling nothing at all." --Chris Maples, UK Managing Director & European Sales Director, Spotify
"The Better Mousetrap does what the best non-fiction is capable of -- providing insight into the world around us, and by extension, the feelings inside us. The articulation is impressive." --Craig Wills, Head of Planning, Fallon
"Simon has achieved the near impossible, opening up the Ad world's evolving complexity, taking aim at this fast moving target and hitting dead center, with smart, perceptive and holistic observation and comment. A must read!" --Steve Hyde, CEO, 360 Executive Search
"With the cunning more akin to a wild cat than a mousetrap, Simon takes on crowd sourcing, sandwich bars and Spotify as he explains why consumers need to be offered more than antiquated promotional messages in the digital age." --Greg Grimmer, Founder, HDMG
"Simon has somehow managed to write two books in one: an entertaining page-turner about the inner lives of brands, and a thought-provoking set text for professionals." --Stefan Terry, Founder, Leap of Being, former Managing Partner, Heavenly Group Ltd
“It’s easy for modern-day marketers to get distracted by new technologies, fads and fripperies, in this ever-evolving, complex, digital world. The Better Mousetrap is an elegant reminder of the danger of such distractions and that while focus and discipline are key to success, business and brands cannot stand still and must be willing to innovate and do something new to attract the consumer.” --Philip Smith, Head of Content Solutions, Brand Republic Group, Haymarket Business Media
“Simon has deconstructed the complex subject of what a brand is in an insightful and entertaining way, bringing his own experience in the advertising business to bear and giving a unique viewpoint on communication challenges in a digital age. A must read.” --Tom George, Chairman UK and Northern Europe, MEC
"Pont has much of value to say about brands, branding, marketing and consumers…but the scope and depth of his attention include more, much more." --Robert Morris
"From brands past to present, and with a firm eye on their digital future, Pont takes readers behind the curtain of brand-land. Today's Mad Men will either toast him or hate him for it." --Ashley Mackenzie, Founder & CEO, Base 79
"The Better Mousetrap is an astute and gripping critique on brand and cultural anthropology. Page by page your inner voice will be saying 'fascinating,' and by the end you'll be reminded of why you chose the brand-business in the first place. A truly compelling read." --Christian Johnsen, Communication Strategy Director, Aegis Media
"Simon can grab complex ideas by the scruff of the neck and shake them until they explain themselves simply."
--John Paul Cadman, Group Strategy Director, MEC
"Pont tackles media and advertising themes with pace and passion. The ideas come fast; the thoughts are vivid and accessible. The Better Mousetrap might just do for brands what Gladwell did for Social Sciences and Levitt did for Economics." --Vicki Connerty, Head of Newcast, ZenithOptimedia
"The Better Mousetrap is a scalpel-sharp examination of our relationship towards brands, why we love them, hate them, or possibly feeling nothing at all." --Chris Maples, UK Managing Director & European Sales Director, Spotify
"The Better Mousetrap does what the best non-fiction is capable of -- providing insight into the world around us, and by extension, the feelings inside us. The articulation is impressive." --Craig Wills, Head of Planning, Fallon
"Simon has achieved the near impossible, opening up the Ad world's evolving complexity, taking aim at this fast moving target and hitting dead center, with smart, perceptive and holistic observation and comment. A must read!" --Steve Hyde, CEO, 360 Executive Search
"With the cunning more akin to a wild cat than a mousetrap, Simon takes on crowd sourcing, sandwich bars and Spotify as he explains why consumers need to be offered more than antiquated promotional messages in the digital age." --Greg Grimmer, Founder, HDMG
"Simon has somehow managed to write two books in one: an entertaining page-turner about the inner lives of brands, and a thought-provoking set text for professionals." --Stefan Terry, Founder, Leap of Being, former Managing Partner, Heavenly Group Ltd
“It’s easy for modern-day marketers to get distracted by new technologies, fads and fripperies, in this ever-evolving, complex, digital world. The Better Mousetrap is an elegant reminder of the danger of such distractions and that while focus and discipline are key to success, business and brands cannot stand still and must be willing to innovate and do something new to attract the consumer.” --Philip Smith, Head of Content Solutions, Brand Republic Group, Haymarket Business Media
“Simon has deconstructed the complex subject of what a brand is in an insightful and entertaining way, bringing his own experience in the advertising business to bear and giving a unique viewpoint on communication challenges in a digital age. A must read.” --Tom George, Chairman UK and Northern Europe, MEC
"Pont has much of value to say about brands, branding, marketing and consumers…but the scope and depth of his attention include more, much more." --Robert Morris
Available Editions
| EDITION | Other Format |
| ISBN | 9780749466213 |
| PRICE | $19.95 (USD) |
