Edwin P. Baldry lays out a unique format on the common topic of etiquette and behavior. While the book's focus is primarily on sales roles, many sections intersect with all walks of life. A key example is the importance of following up and giving proper thanks. The format stands out, as each chapter includes a parable discussing the concept and one or more sections on implementing the idea.

Additionally, where relevant, there are discussions on how COVID has affected etiquette protocols. For example, we have options for replacing handshakes in a world where social distancing is a requirement.

Any time there is an opportunity to associate an idea with another chapter, the author takes it. This pattern allows the reader to go backward or forward in the book to build their connections.

I received this book as an ARC from NetGalley and the publisher, River Grove Books, in exchange for an honest and unbiased review.

Love this fresh taste on relationship development! I’ll be buying a hard copy to read with pen and highlighter in hand! Highly recommend!

This is a short and concise book which covers most business situations that sales people encounter today. I was very appreciative of his emphasis on one’s “attention to detail” whether that detail was in sending a personal hand written thank you note for an interview or for dealing with a waiter at a business luncheon.

In most cases he delved into more modern things, such as email and social platforms, in business but also expressed the importance of personal contact and personal follow up.

In fact he covered just about everything – dress, posture, table manners, zoom meetings.

I would highly recommend this book to just about anyone. It’s really not so much how to a get ahead in business as it is how to get ahead in all of life’s situations – especially when our old standard etiquette books no longer [specifically] cover many of our new situations.

I received this book as an ARC from NetGalley and the publisher, River Grove Books, in exchange for an honest and unbiased review. Personally, I hope the book is a huge success as I think it’s definitely needed in today’s world.

This how-to guide and go-to resource takes the concepts of "please" and "thank you" into every realm where you engage with clients and prospects-from your first hellos and emails, phone and video calls, to conference rooms and restaurants. With his "return to the personal" philosophy, sales veteran Edwin P. Baldry breaks down the practices, principles, and protocols for successful business dealings and relationship-building. Via tips, tools, and humorous tales, Baldry shows how to tap into the often-overlooked power of manners to improve your business relationships, and how to transfer etiquette into sales performance.