Veganissimo A to Z
A Comprehensive Guide to Identifying and Avoiding Ingredients of Animal Origin in Everyday Products
by Lars Thomsen; Reuben Proctor
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Pub Date Feb 26 2013 | Archive Date Feb 26 2013
Description
veganissimo \ve-gan-iss-i-mo\
1. n : one who is vegan to the highest possible standard
2. adj : the most vegan
An Essential New Resource for Those Who Want to Reduce Their “Animal Footprint”
Substances obtained from animals are used everywhere—in food and other goods, in the production of food and goods, and (due to advances in biotech and genetic engineering) even in places they’ve never appeared before.
Whether you already strive for a 100 percent vegan lifestyle or just want to know what exactly is in the products you buy, this peerless, portable guide puts the power of knowledge at your fingertips. The product of years of exhaustive research by vegan authors Reuben Proctor and Lars Thomsen, Veganissimo A to Z cuts through the vague and often misleading language on labels to reveal the sources, production and uses of over 2,500 ingredients, with:
• Detailed A-to-Z entries on animal, vegetable, mineral, synthetic and microbiological substances—and color-coded icons that distinguish them at a glance
• Information on animal-derived ingredients that lurk in food and other products—such as diet supplements, medicine, cosmetics, cleaning products, clothes, sporting goods, art supplies and electronics
• And guidance on how to interpret label claims and seek more information.
With this accessible reference, you’ll have all the information you need to make conscious decisions about a wide range of products and their ingredients.
Marketing Plan
-Excerpts and giveaways in vegan publications and blogs
-Social media advertising, including Facebook
-National feature attention and radio campaign
Available Editions
EDITION | Other Format |
ISBN | 9781615190683 |
PRICE | $15.95 (USD) |