Malbec Mon Amour
by Laura Catena; Alejandro Vigil
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Pub Date Jan 04 2022 | Archive Date Jan 21 2022
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Description
Laura Catena and the oenologist Alejandro Vigil, two leading figures in the world of wine, present Malbec mon amour.
This book, which combines detailed expert information with beautiful drawings and images and fun anecdotes and facts, takes the reader on a fascinating journey through the history and development of Malbec as well as the different terroirs of Mendoza where the grape has thrived so well. In Malbec mon amour they tell us how and why Malbec became Argentina’s iconic grape variety, establishing itself as the quintessential Argentine variety in elite wine circles.
Learn all you need to know about Malbec, from its development since Roman times, and its spread from the reign of Eleanor of Aquitaine right up to the phylloxera plague. See how the wine grape changed with Nicola Catena’s arrival in South America and the diligent work of the first immigrants establishing vines in the country. Take a road trip with Laura and Alejandro through the famous Uco Valley, featuring the history of high-altitude Malbec, its geology and the scientific research of the Catena Institute.
This book, which combines detailed expert information with beautiful drawings and images and fun anecdotes and facts, takes the reader on a fascinating journey through the history and development of Malbec as well as the different terroirs of Mendoza where the grape has thrived so well. In Malbec mon amour they tell us how and why Malbec became Argentina’s iconic grape variety, establishing itself as the quintessential Argentine variety in elite wine circles.
Learn all you need to know about Malbec, from its development since Roman times, and its spread from the reign of Eleanor of Aquitaine right up to the phylloxera plague. See how the wine grape changed with Nicola Catena’s arrival in South America and the diligent work of the first immigrants establishing vines in the country. Take a road trip with Laura and Alejandro through the famous Uco Valley, featuring the history of high-altitude Malbec, its geology and the scientific research of the Catena Institute.
A Note From the Publisher
Authors are available for interviews, commentary, blog
tours, book giveaways, and Q&As. NOTE: This is a highly designed and illustrated book best viewed on your desktop computer.
tours, book giveaways, and Q&As. NOTE: This is a highly designed and illustrated book best viewed on your desktop computer.
Authors are available for interviews, commentary, blog
tours, book giveaways, and Q&As. NOTE: This is a highly designed and illustrated book best viewed on your desktop computer.
Marketing Plan
-National media campaign including television, print, radio and online coverage
-ARC distribution campaign
-Digital marketing/publicity campaign
-Review campaign targeting media, Amazon and Goodreads reviewers
-Social media outreach
Available Editions
| EDITION | Other Format |
| ISBN | 9789876379731 |
| PRICE | $24.99 (USD) |
| PAGES | 192 |
