Amid the frenzy of flashing cameras and shouting paparazzi at the 2006 Grammy Awards, a dark-haired six-foot-seven teenager emerged from a taxi and strode confidently along the red carpet in a sharp tuxedo. After glad-handing celebrities, mingling easily with music business notables, and duping an unsuspecting usher, young Jeremy Fall slipped casually into his seat next to a major industry power couple. But this brazen gate-crashing stunt was just the first in a succession of increasingly daring “fake it until you make it” self-promotion ploys that would take the success-driven Los Angeles high school student and nightclub doorman from his hardworking single mother’s modest apartment near Skid Row to the height of lifestyle TV fame as a popular celebrity chef-restaurateur. And yet, from his early days managing the velvet rope at hot Hollywood nightclubs like Les Deux while fielding text messages from young celebs like Lindsay Lohan and Ashton Kutcher to later overseeing his wildly popular breakfast-for-dinner joint Nighthawk, Fall was struggling 24-7 with Bob, the nagging inner voice bringing him down. Even as he effortlessly prepared his signature drunken challah French toast on Diners, Drive-Ins and Dives after a frantic one-day crash cooking class with his staff, Bob’s endlessly looping “Fraud!” drumbeat pounded in his head. Well-known among the “in” crowd of Hollywood and music industry elites, no matter how much outward success he achieved with a million Instagram followers, Fall was drowning in self-doubt, anxiety, and depression as he battled imposter syndrome, a psychological condition that affects so many others worldwide. At its debilitating zenith, Fall announced on social media that he struggled with mental illness and then deleted his Twitter, Facebook, and Instagram accounts. When he reappeared online after two months of deep soul searching, he was a changed person, fumbling his way determinedly toward authenticity and truth. In this heartfelt and heartbreaking coming-of-age story, Fall digs deep to share how he evolved from a teenager who was dogged by fear and confusion, into a successful marketing-and-branding campaign entrepreneur and beloved philanthropist in the burgeoning worldwide NFT and Web3 community of digital artists and collectors.