Unlock Your Potential

Wall Street Journal Bestseller

Publishers Weekly Bestseller


We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (aka "The American Dream") just aren't out there for us anymore.

Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire.

But what are we supposed to do? Is there an alternative to the "system of systems" we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world?

In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn't even know exist. And, most important, he'll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what's on the other side.

Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world. 

Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.