“Branding Democrats combines serious branding expertise with a new political perspective. Too often insider ‘experts’ repeat the same old mistakes; this book gives us a concise and practical road map for fresh, smarter, and likely more effective approaches toward winning elections.”—Congressman Mark Pocan (D-WI)

“This highly accessible book brings a much-needed, long-term perspective to the problem of Democrats’ fuzzy and often unattractive public image. The core idea, to build a strong brand that helps all Democratic candidates, deserves to be heard by a wide audience.”—Aaron Ahuvia, Professor of Marketing, University of Michigan–Dearborn and author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are

“Democrats have ignored branding principles, and the country is paying the price. This is an important —crucial, in fact—and timely guide for Democratic candidates, party leaders, activists, and operatives.”—Les Francis, former Executive Director of both the DNC and DCCC

“Branding Democrats is the urgently needed new playbook for how Democrats can focus on building the party’s brand for the long term. It should be required reading for anyone in Democratic politics.”—State Senator Elijah Reichlin-Melnick (D-NY)