Heroes Work Here
An Extraordinary Story of Courage, Resilience and Hope from the Frontlines of COVID-19
by Lucinda M. Baier
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Pub Date May 24 2022 | Archive Date Sep 30 2022
Forbes Books | ForbesBooks
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Description
Discover how the nation's largest senior living operator answered the call posed by the greatest public health crisis in one hundred years with courage and resilience.
CEO Cindy Baier shares a mesmerizing, behind-the-scenes look at how Brookdale Senior Living navigated the COVID-19 pandemic as she stood at the helm of a company with $3.5 billion of revenue in 2020. Woven together with her own personal accounts, Cindy highlights the broad symphony of voices and diverse cast of players who proved pivotal in helping save lives during the most challenging crisis the senior living industry has ever faced. The book is chock-full of heartfelt sentiment and granular insights that serve to redefine corporate leadership as the world enters a new normal. Heroes Work Here is the new gold standard for crisis management, a perfect primer for leaders wanting to stay one step ahead of any crisis, and a keen reminder of the wonders that result from a culture of caring.
Advance Praise
―Daniel Diermeier, Chancellor, Distinguished University Professor of Political Science, College of Arts and Science, and Management, Owen School of Management, Vanderbilt University
"Absolutely brilliant book! I've read well over a thousand business books, and Heroes Work Here is an outlier among them. It is so real, so vibrant, and so important for today's leaders." ―Robert Reiss, CEO, The CEO Forum Group
"You're going to want to buckle your seat belt for this ride. The story is rich with detail, deeply personal, and offers a powerful and masterful analysis of the importance of preparing for and executing successfully in a crisis. I highly recommend it for all those in, or aspiring to, leadership." ―Jan Babiak, Independent Corporate Director
"Cindy's story is personal, humble, and touching, and the Brookdale team are the truly extraordinary, ordinary leaders we needed to help seniors through the crisis." ―Sam Hazen, CEO, HCA Healthcare
