Dare
Accepting the Challenge of Trusting Leadership
by Scott Weiss
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Pub Date Apr 02 2013 | Archive Date Apr 02 2013
Greenleaf Book Group | Greenleaf Book Group Press
Description
Not Business as Usual
In the current business climate of distrust, cynicism, and fear, Scott Weiss offers a radical challenge to those of us who lead others. His call for authentic leadership means dropping the mask of the Executive Persona as well as the camouflage and doubletalk of traditional corporate communications. It demands an end to our self-deceptions and the deception of others in the name of business as usual. Those who are brave enough to accept his DARE will discover...
• More loyal, satisfied clients and customers
• Reduced turnover and more
• engaged employees
• A more creative, innovative, and collaborative workplace
• Less personal conflict and more genuine relationships
• The passion to thrive, not just survive, in our professions
A courageous book that calls on leaders themselves to step up and make the changes that will rebuild trust and restore business integrity for customers, employees, and the global public.
In the current business climate of distrust, cynicism, and fear, Scott Weiss offers a radical challenge to those of us who lead others. His call for authentic leadership means dropping the mask of the Executive Persona as well as the camouflage and doubletalk of traditional corporate communications. It demands an end to our self-deceptions and the deception of others in the name of business as usual. Those who are brave enough to accept his DARE will discover...
• More loyal, satisfied clients and customers
• Reduced turnover and more
• engaged employees
• A more creative, innovative, and collaborative workplace
• Less personal conflict and more genuine relationships
• The passion to thrive, not just survive, in our professions
A courageous book that calls on leaders themselves to step up and make the changes that will rebuild trust and restore business integrity for customers, employees, and the global public.
Marketing Plan
- National broadcast and print media campaign
- Advanced distribution of digital ARC to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted advertising and giveaways
- National trade marketing and sales campaign
- Book website in development
- Advanced distribution of digital ARC to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted advertising and giveaways
- National trade marketing and sales campaign
- Book website in development
Available Editions
EDITION | Hardcover |
ISBN | 9781608324224 |
PRICE | $19.95 (USD) |