Beyond the Green Team

Does your workplace reflect your values?

In Beyond the Green Team, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability—first within your company and then with customers, investors, and other stakeholders—is the essential foundation of any successful green initiative.

Read this book to learn:
The importance of mission, vision, and values as they relate to sustainability
Strategies for building a successful green team
Ways to encourage internal communication and collaboration
The problems with greenwashing and how to avoid mistakes
Approaches for effective external communication and marketing
Guided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive—and the practical steps needed to get there.