The Fourth Decision

I have admired all the books in The Decision Series for their practical application! The Three+ Business Model Tool, The Full - Potential Growth Model, The Revenue Lever Strategy Tool, Qual-Card, and many other tools have created more clarity for the entire organization. Not only do Randy’s tools work, but they guide you toward full potential if you are willing to do the hard work to get there!

—Shail Jain – CEO - Farragut


Randy has written THE GUIDE for every entrepreneurial leader to follow. Make no mistake, Randy will challenge you to grow your leadership skills at every turn, so get ready to stay outside your comfort zone, where true growth happens. You should take every opportunity to learn from this top thought leader ... through his books, his workshops at The Decision Center, ™ and his inspiring public speaking (yes, he remains one of my finest students!).

— Mikki Williams - Professional Speakers Hall of Fame, TEDx speaker, Executive Speech Coach, Highly Acclaimed Vistage Leadership Chair


Just like all of Randy’s other books, The Fourth Decision is packed full of real-world content and practical tools to challenge and level up entrepreneurs to become Maximized Entrepreneurs. As a Leadership Team Coach, I appreciate how Randy’s tools complement business operating platforms. Business coaches everywhere should collaborate using The Decision Series content ... 1 + 1 can equal 5+ when you do!

—Kyle Breischaft - Unite Advisors Managing Partner - Certified Pinnacle Business Guide Certified Scaling Up Coach Certified EOS Implementer™ (2015 - 2021)


The Decision Tools and Full Potential Growth Model in Randy’s Decision Series books have helped us establish exceptional growth as the norm at our 8000 - plus employees company, and Randy has managed to turn the art of leadership into a teachable science, developing our strong leaders into exceptional entrepreneurial and intrapreneurial leaders.

—Bridgett Hurley – Chief Development Officer - Global Growth


In The Fourth Decision, Randy Nelson provides an invaluable framework for the Entrepreneur’s Life Stages. In addition, the concepts of “ What’s next ?!” and “ Your future core purpose” definitely resonated with me ... all of the entrepreneurs I have known would have benefited from this information early on. This book gives every entrepreneurial leader a roadmap, no matter what stage of life they currently occupy.

—Sam Reese, CEO, Vistage Worldwide, Inc.


There are loads of business books out there — Randy’s are business doctrines with practical, informative, compelling, and actionable guidelines on how to maximize literally any organization. Randy has the unique ability to help you slow down, look in the mirror, and make more informed decisions, much faster and with discipline and incredible confidence. Simple concepts and clearly outlined; no doubt this book will stand the test of time. I’d encourage any leader who is looking to scale their organization to read it — and share it.

—Ann Jacoby - CEO, Six Sails Market Research h/BCC Research, LLC/Future source Consulting, Ltd.


As a fellow military veteran and one of the most successful entrepreneurs I have had the privilege to work for, and collaborate with, over the last 16 years, Randy takes leadership and business growth to the next level in The Fourth Decision. Your personal and entrepreneurial life often follows a pattern that Randy has identified through his research and work with thousands of high-growth companies. Having the self-awareness to understand these patterns and leverage the tools Randy provides will help you ensure you reach your full potential and live the rest of your life without regrets.

—Dean Bundshu – Founder - Bunker Labs - —Raleigh - Durham, Serial Entrepreneur