All the War They Want
Special Operations Techniques for Winning in Cyber Warfare, Business, and Life
by Jeffrey J. Engle
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Pub Date Jan 10 2023 | Archive Date Mar 14 2023
Greenleaf Book Group | Greenleaf Book Group Press
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Description
All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.
All the War They Want shows you what rules and conventions to break to stack the deck in your favor, giving you the competitive edge in business and in life. Rules to break include, among many others:
• Never throw the first punch.
• Do your research before you decide what you really want to do.
• Leaders should treat everyone the same.
• Always hire the candidate who best meets the qualification requirements.
• Prepare for the zombie apocalypse, and you will be fine.
• Leaders eat last.
With Jeff Engle’s guidance, you can learn to build an elite organization ready to meet the call in any battle.
Advance Praise
“For Jeff’s entire career, he has been working on the most difficult and important problems affecting our country with a high degree of success. He has the traits (intelligence, grit, determination) that only the elite of the elite have. The concepts and the approach that he has learned through practical experience are the only way to solve the difficult challenges our country is facing in the cybersecurity arena.”
—Gerard Amaro, Executive Director and Chief Revenue Officer, Conquest Cyber
“All the War They Want is a hard-hitting sharing of Jeff’s experiences and lessons learned in combat, business, and life. It’s an opportunity for the reader to see unconventional techniques for looking at problems and use them to overcome challenges in life and business.”
—Rich Robertson, U.S. Special Operations Command Program Manager, Oak Ridge National Laboratory
“I came to learn by observing Jeff; he will achieve any outcome he sets his mind to achieve. When he told me he would build a company that would function as an elite, high-performing team, I knew I wanted to be a part of it. His ability to vision, combined with his willingness to take risks and nontraditional approaches, makes him a formidable business leader, capable of building a world-class elite organization.”
—Sarah Nurse, Senior Vice President of Operations, Conquest Cyber
“Jeff is constantly on the search to make a difference in the world and make his mark. Little to no other people exist of his caliber—he is an irreplaceable asset in more ways than one.”
—Christen Prasse, Head of Strategic Accounts, Conquest Cyber
“It is evident from the moment you hear Jeff speak that his life’s work is freedom. He understands the world on a macro and micro level, and his contribution to the world is limitless.”
—Elizabeth Goodwin, Managing Director, CBRE
“I have never met anyone like Jeff. He is a true inspiration to do the most in life and to conquer any situation with a lighthearted and strategic approach. He is a leader in every respect. He challenges your way of thinking and gives you the confidence you need to succeed.”
—Jody Perez, Marketing Lead, Conquest Cyber
Marketing Plan
- National trade marketing and sales campaign Targeted podcast and media outreach
- Custom targeted outreach to digital influencers Targeted press release distribution
- Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted and trade advertising
- Large scale book seeding campaign through Goodreads
Available Editions
EDITION | Other Format |
ISBN | 9781626349728 |
PRICE | $22.44 (USD) |
PAGES | 192 |