High-Velocity Digital Marketing

Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

by Steven Mark Kahan

Narrated by Lyle Blaker

This title was previously available on NetGalley and is now archived.

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Pub Date Dec 06 2022 | Archive Date Dec 16 2022

RB Media | Ascent Audio

Business, Leadership, Finance

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Description

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time; create content that resonates with your ideal target customers; drive more visitors to your website without paying for ads; build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue; improve your website to convert at least 5 percent of traffic to leads; leverage public relations so it contributes to revenue growth; and synchronize your sales and marketing teams in order to close prospects faster and at a higher rate. Marketing online is no longer one of the ways to market-it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase-fast.

Advance Praise

“If you want to remain steeped in the traditional four Ps approach in marketing, this book isn’t for you. However, if you are ready to step up and build a high-velocity digital marketing strategy that quickly produces results, read on.” —David Meerman Scott, Entrepreneur, business growth strategist, and bestselling author of twelve books, including Fanocracy and The New Rules of Marketing and PR

“The best marketing business book of the year! Steven Kahan delivers. He inspires. High Velocity Digital Marketing is a testament to Kahan’s's profound grasp of digital marketing. Marketing leaders will reap the benefits of this book for years to come.” —Kevin Klausmeyer, current or past Board Member of multiple companies including KnowBe4, Jamf, Cloudera, Callidus Software, Sourcefire and Quest Software

“High-Velocity Digital Marketing is a compelling guidebook to accelerating revenue at reasonable cost. Marketing methods are changing fast, and Steven is at the forefront. He delivers valuable insider knowledge and shares today’s best strategies to be wildly successful in modern sales and marketing.” —Mike Triplett, Managing Director, Insight Venture Partners

"Steve is an exceptional marketing innovator and practitioner. His high-velocity marketing strategies are methodical, comprehensive and modern. Given today's fragmented and pervasive marketing landscape, Steve provides a clear process for developing the focus and creative energy required to execute successful marketing strategies and campaigns.” —Darren Guccione, CEO & Co-Founder of Keeper Security"

“Steven Kahan is an experienced and knowledgeable CMO who shows marketers how to connect with buyers and build crazy-effective digital marketing strategies. I’ve seen companies of all sizes follow Kahan’s guidance and surpass their biggest and best-funded competitors. This marketing technology playbook will level the playing field.” —Jonathan Cogley, Founder of LogicBoost Labs