The FUD Factor
Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible
by Brendan P. Keegan
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Pub Date Apr 18 2023 | Archive Date Apr 18 2023
Advantage Media Group | ForbesBooks
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Description
Ready to embrace your inner Fearless Leader?
Brendan P. Keegan is here to guide you on your way. In The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible, Keegan sets the record straight: Fearless Leaders aren’t born — they are made — and we all have the capability to become the Fearless Leaders we aspire to be. Drawing on lessons learned along his own Fearless Leadership journey and the lessons learned by emerging, stuck, challenged, and get-better leaders across all industries, experiences, and ages, Keegan urges us to face our fears, believe in ourselves, and inspire others through our own commitment to show up as a Fearless Leader every day. **
In his carefully laid out strategy, Keegan uncovers all the qualities of Fearless Leadership and provides a clear path for aspiring and seasoned leaders to follow, a path that will empower them to achieve the impossible.**
Advance Praise
“Leading a team in turbulent and changing times is difficult. The FUD Factor is a refreshingly easy guide on how to do it well. This is a must-read for any manager.”
― Zak Brown, CEO, McLaren Racing Limited
“Brendan has a unique ability to motivate and challenge his team to bring their A-games every day by intently listening, providing helpful encouragement, and being unabashedly transparent. His collaborative leadership approach is focused on getting to the right answer, not his answer.”
― Olof Bergvist, Managing Director, Bain Capital
“Brendan P. Keegan gives us a helpful recipe that applies to any organization, from start-ups to Fortune 500s. Get ready to take notes and shift the way you see things.”
― Jonah Berger, Marketing Professor, Wharton School at the University of Pennsylvania; International Bestselling Author, Contagious, Invisible Influence, and The Catalyst
"[...] a polished resource with fresh insights and a compelling and expansive definition of "leadership" itself, offering motivation and tools to help readers step into--or become more confident in--leadership roles."
-- BookLife by Publishers Weekly
"Brendan P. Keegan provides a resource for those who require encouragement and motivation with a cleanly written and highly approachable method that inspires as much as it educates."
-- Readers' Favorite
"The FUD Factor was written for people of all backgrounds who wish to become fearless leaders. [...] Its practical insights on topics like open communication, employee motivation, and productivity contribute to its achievable advice."
-- Foreword Reviews
"Keegan’s no-nonsense prose and clear passion about coaching the next generation of leaders is ultimately affecting and convincing."
-- Kirkus Reviews
Available Editions
| EDITION | Other Format |
| ISBN | 9781955884464 |
| PRICE | $27.99 (USD) |
| PAGES | 226 |
Links
Available on NetGalley
Featured Reviews
MysteryM O, Reviewer
A good foundation for people who lead and manage people. Much of it was common sense practices which I feel is already what I do but his reinforcement of why was good. I think it is most effective to have the author narrate these types of books because they have proven to be talented and successful so why not be the one presenting it to us as well. It’ll be interesting to see if this new release will be on some desks at my company soon. I decided to download the ebook as well as a reference tool.
Thank you to Netgalley and the publisher for the opportunity in exchange for an honest review.
