I Am DJ Michelle
How a Nine-Year-Old DJ Became a Global Phenomenon
by Michelle Rasul and Saida Rasul, with Rabiah York
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Pub Date Apr 11 2023 | Archive Date Apr 25 2023
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Description
For young readers inspired by bestselling autobiographies such as Essentially Charli and Reach for the Skai comes the extraordinary true story of how a ten-year-old DJ from Dubai became an international superstar, as told in her own words—with some help from her “Momager”—with a foreword by Wyclef Jean.
Dubai wunderkind Michelle Rasul was only a toddler when she first got behind the turntables. By the time she entered the 2021 DMC Global DJing Championship, she was on her way to becoming an international celebrity. Her inspiring autobiography is a testament to passion, talent, family, love, and perseverance—and above all, a celebration of Girl Power with some scratching and a beat.
Award-winning children’s author Rabiah York takes the reader through DJ Michelle’s extraordinary life in a rollicking, intimate narrative driven by Michelle’s own words—joined by the star’s mother, Saida Rasul. (Or “Momager,” as the family prefers.) In conversation, mother and daughter open up not only about the magic of music in their lives, but about the discipline it takes to journey from precocious youngster to professional scratch DJ. For all of Michelle’s positivity, she is unflinchingly honest about the obstacles she has had to overcome to achieve such astonishing success at such a young age.
The print edition is enhanced by colorful photographs and other fun multimedia inserts—including (but not limited to) crucial bits of DJ history; text messages from friends, fans, and celebrities; even a school assignment. The audio edition is enhanced by the author’s own mashups and scratching demonstrations.
A Note From the Publisher
Advance Praise
“DJ Michelle, you are amazing, mama … Keep rockin’!”
—Alicia Keys
“DJ Michelle really knows how to ‘show up’ and keeps me forever young!”
—Wyclef Jean
"Michelle is a born entertainer and skilled musician with the gifts that keep giving! It is a pleasure to watch this turntable angel grow and continually bless all our souls!”
—DJ Q*bert
“She has that fire that will make her one of the greats. The future of turntablism is in good hands with Michelle! Mad love and respect.”
—DJ Craze
"When people see Michelle play, they smile, they get in a good mood, they feel something contagious. Yes she also works hard and yes she has quickly mastered a lot of technique, but what I love the most is the way she makes people feel!”
—A-Trak
“Michelle grasps techniques and concepts that take the average adult years to master, and that alone is impressive. But what I appreciate most about this young DJ prodigy is that it’s fun for her. The fun aspect of this artform is what motivated pioneers like Grandmaster Flash and Grand Wizzard Theodore to scratch and juggle on turntables in the first place.”
—DJ Rob Swift a.k.a. Brolic Arm
Marketing Plan
Michelle Rasul is an international child star, with hundreds of thousands of fans
National publicity campaign, including national television, radio, and print interviews
Targeted outreach to music publications
Mailing to influencers on TikTok, Instagram, and YouTube
National print and digital advertising
Showcase title at major bookseller and library trade shows
Official Instagram (130K+ followers): @iamdjmichelle
Official TikTok (215K+ followers): @iamdjmichelle
Official Facebook (129k+ followers): @iamdjmichelle
Available Editions
| EDITION | Hardcover |
| ISBN | 9798200832651 |
| PRICE | $19.99 (USD) |
| PAGES | 158 |
