COMPELLING PEOPLE
The Hidden Qualities That Make Us Influential
by John Neffinger and Matthew Kohut
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Pub Date Aug 15 2013 | Archive Date Jan 01 2014
PENGUIN GROUP | Hudson Street Press
Description
The new art and science of being impressive
Everyone wants to know how to be more appealing and effective, but most of us don’t think we can have the charm of a Bill Clinton or an Oprah Winfrey. Not only do Matthew Kohut and John Neffinger lay waste to the myth that this asset can’t be taught, they have drilled it down to its basic components.
These components are easy to understand—strength (the root of respect) and warmth (the root of affection)—but the trick is in the execution. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up and help us learn how to be both strong and warm so that we can win the admiration, respect, and affection we desire.
Smart and authoritative, Compelling People will forever change the way you move through the world. It will speak to readers of landmark bestsellers like Influence by Robert B. Cialdini as well as Made to Stick by Chip and Dan Heath.
Everyone wants to know how to be more appealing and effective, but most of us don’t think we can have the charm of a Bill Clinton or an Oprah Winfrey. Not only do Matthew Kohut and John Neffinger lay waste to the myth that this asset can’t be taught, they have drilled it down to its basic components.
These components are easy to understand—strength (the root of respect) and warmth (the root of affection)—but the trick is in the execution. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up and help us learn how to be both strong and warm so that we can win the admiration, respect, and affection we desire.
Smart and authoritative, Compelling People will forever change the way you move through the world. It will speak to readers of landmark bestsellers like Influence by Robert B. Cialdini as well as Made to Stick by Chip and Dan Heath.
Available Editions
| EDITION | Hardcover |
| ISBN | 9781594631016 |
| PRICE | $25.95 (USD) |
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