Because

"Shannon Banks has defined the field of social leadership. From exemplifying great leadership at Microsoft to developing exceptional leaders across the globe, Shannon embodies what it means to be a social leader. Because translates her wisdom and experience into concrete, approachable steps, enabling and encouraging each of us to become more purpose-driven leaders. Every chapter delivers powerful insights and tools to lead more inclusive, innovative, and impactful teams."

—Matthew Kotler, partner group product manager at Microsoft

"Because is the best book on leadership that I have read in the past twenty years! Banks provides both powerful theory and clear, practical exercises to help the reader become a successful leader who knows 'why' as well as 'how' to lead."

—Michael Marquardt, professor emeritus at George Washington University and cofounder of World Institute for Action Learning

"Because is a powerful and galvanizing book that will take every leader on their own inspiring and important journey. Shannon brings to life the opportunity for and responsibility of leaders to create positive change not just with their teams and organizations but with communities and, indeed, the world at large. With practical tools and tangible examples, this book enables leaders to know themselves better and to step into being a social leader, crafting and living out their own personal purpose and leadership brand. This book is a must for leaders, and the impact of social leadership is a must for society—because if every leader was a social leader, the world would be a better place."

—Claire Fox, founder and managing director of Claire Fox Coaching, former chief operating officer at UNICEF UK, and author of Work-Life Symbiosis: The Model for Happiness and Balance

"Shannon Banks is an incredible professional whose work motivates and challenges top managers worldwide. With her skills and patience, she aims to help managers be authentic and connect their reason for working to their reason for living."

—Claudia Belli, head of financial inclusion and relations with civil society at BNP Paribas

"It's one thing to be aware of the importance of strong connections, but it's quite another to cultivate them. In Because, Shannon Banks proposes a comprehensive yet pragmatic framework to help any leader or team turn that awareness into concrete actions. The improved connections bring better performance, motivation, and happiness."

—Peter Cauwelier, PhD, author and speaker, and Master Action Learning Coach at World Institute for Action Learning, Thailand

"Because is a practical guide for anyone looking for meaning in life. Shannon Banks has beautifully blended concepts in a way that motivates the reader and inspires action."

—Dr. Usman Javaid, chief products and marketing officer at Orange Business

"Shannon has perfected the art of combining inspiration and practicality with this book. Integrating the discussion of who we are as leaders with practical tools we can all use in our everyday work lives is just brilliant. A must read for any leader looking for their own 'why' and 'how' in order to create sustained impact."

—Angela McKenna, executive vice president of EMEA employee success at Salesforce

"I love this book. It comes from a leader who lives what she writes. Because is as profound as it is practical. It triggers a lot of introspection but then walks you through reflections and offers tips that give the deep thinking a concrete direction. It is also incredibly timely, providing a much-needed reshaping of leadership for a transforming world."

—Tony Crabbe, business psychologist and author of Busy: How to Thrive in a World of Too Much

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