Cultura & Cash
Lessons from the First Gen Mentor for Managing Finances and Cultural Expectations
by Giovanna “Gigi” Gonzalez
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Pub Date Jan 23 2024 | Archive Date Dec 22 2023
Greenleaf Book Group | Fast Company Press
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Description
Cultura and Cash is a practical and jargon-free money guide designed to help First Gen communities tackle their finances. In this valuable book, The First Gen Mentor, Giovanna “Gigi” Gonzalez, uncovers cultural and systemic barriers members of the First Gen community face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, Gigi explains best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing. This book will improve your money mindset and give you the information you need to create financial success on your terms with family in mind. You will learn how to balance family expectations while prioritizing your own financial wellness and that money does not control you and limit you. Instead, it’s a powerful self-care tool you use to your advantage to support you and those you care about. Read this book and you will be empowered to take action and start designing a life you love.
Advance Praise
“Cultura & Cash is a game-changer for first-gen Latinas like me. It's like having a trusted friend by your side, guiding you through the maze of finances with cultural understanding. If you're ready to unlock your financial potential while embracing your heritage, this book is your key!”
—Marivette Navarrete, founder, The Mujerista
“Giovanna’s wisdom, charisma, and genuine desire to help others shine through every page. I wholeheartedly recommend Cultura & Cash to anyone, especially first-generation individuals, seeking to take control of their finances, embrace their cultural heritage, and chart a path toward financial freedom.” —Jannese Torres, award-winning Latina money expert and host of Yo Quiero Dinero
“As a first gen Latina who has been able to break out of generational cycles, one of the biggest relationships I needed to fix was my relationship with money. In this book, Gigi provides readers with a much-needed perspective on starting and maintaining generational wealth while understanding cultural implications one doesn't usually find in traditional financial education content.” —Katya Echazarreta, activist and first Mexican-born woman in space
“Cultura & Cash will change the game for first gen young people seeking to transform generational cycles of financial insecurity into financial freedom. Financial trauma is a visceral part of the first gen experience, and Gigi has written a book that is empowering, unflinching, and long overdue.” —Alejandra Campoverdi, bestselling author of First Gen: A Memoir
Marketing Plan
Promotion support provided by imprint partner Fast Company Press
Watch for author and book updates at www.thefirstgenmentor.com
Targeted advertising
Active TikTok account @thefirstgenmentor with nearly 200k subscribers and 3.1 million likes
Available Editions
| EDITION | Paperback |
| ISBN | 9781639080762 |
| PRICE | $18.95 (USD) |
| PAGES | 272 |
