LOYALTY 3.0

How to Revolutionize Customer and Employee Engagement

With Big Data and Gamification

By Rajat Paharia

The Secret to Using Big Data and Gamification to Motivate, Engage, & Engender Loyalty

As our lives more online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” LOYALTY 3.0 reveals how to combine this big data with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity.

With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets.

LOYALTY 3.0 begins with a deep dive into the fundamental building blocks of loyalty and engagement, and offers case studies from companies like Ford, SAP, USA Network, Kraft, and Adobe are already using big data, motivation, and gamification. These elements are combined to innovate around customer engagement, learning and skill development, and employee motivation. The book wraps up with a step-by-step guide on how to plan, design, build, and optimize your own LOYALTY 3.0 program, and drive meaningful business results.

This will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere.