
The Asylum
True Tales of Madness from a Life in Fashion
by Simon Doonan
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Pub Date Feb 05 2015 | Archive Date Aug 09 2015
PENGUIN GROUP Blue Rider Press | Blue Rider Press
Description
After nearly a lifetime spent in the Industry, author and fashion insider Simon Doonan is ready to let you in on a little secret: his peers in this multibillion-dollar industry are just as nutty as the denizens of your local loony bin. In The Asylum, an unabashedly hilarious memoir-in-essays, Doonan, the creative ambassador for Barneys New York, tells the real-life stories of glamorous madness and stylish insanity.
Doonan has seen it all: from dealing with models unable to work for fear of ghosts, to deep-sea fishing with a couturier pal and his jailbird companion, to watching Anna Wintour remain perfectly calm while the ceiling fell—literally—in the middle of Fashion Week. The outlandish family Doonan knew as a child has given way to alarmingly similar lunatic peers in the fashion world: style insiders see patterns and trends in everything; they suffer from outsize personality disorders and delusions of grandeur; and, of course, they have a predilection for theatrical makeup and artfully destroyed clothing. No one is more suited to the asylum than the truly die-hard fashionista—after all, eccentricity and extremism are the foundations of great style.
Hailed as “a must-read for fashionistas and non-fashionistas alike,” (Michael Kors) and “raucous and revelatory” (Booklist), Doonan’s critically acclaimed collection gives us the scoop on the kooky, cutthroat—but always fabulous—fashion world, and proves the author to be one of the sharpest humorists writing today.
Doonan has seen it all: from dealing with models unable to work for fear of ghosts, to deep-sea fishing with a couturier pal and his jailbird companion, to watching Anna Wintour remain perfectly calm while the ceiling fell—literally—in the middle of Fashion Week. The outlandish family Doonan knew as a child has given way to alarmingly similar lunatic peers in the fashion world: style insiders see patterns and trends in everything; they suffer from outsize personality disorders and delusions of grandeur; and, of course, they have a predilection for theatrical makeup and artfully destroyed clothing. No one is more suited to the asylum than the truly die-hard fashionista—after all, eccentricity and extremism are the foundations of great style.
Hailed as “a must-read for fashionistas and non-fashionistas alike,” (Michael Kors) and “raucous and revelatory” (Booklist), Doonan’s critically acclaimed collection gives us the scoop on the kooky, cutthroat—but always fabulous—fashion world, and proves the author to be one of the sharpest humorists writing today.
Available Editions
EDITION | Other Format |
ISBN | 9780399173714 |
PRICE | $16.00 (USD) |
Featured Reviews

I've always been curious about the fashion industry, but I've never done any research on it. Doonan's novel was refreshing and definitely funny! I didn't expect such zany stories from the fashion industry! The writing was well done and the stories made me laugh (in public-no shame). Also, Doonan's connections made me insanely jealous. I'd recommend this to anyone who is curious about the fashion industry or whoever just needs a good, old-fashioned, entertaining read.