Numbersense
How to Use Big Data to Your Advantage
by Kaiser Fung
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Pub Date Jul 12 2013 | Archive Date Aug 05 2013
Description
CLEAR THE FOG OF BIG DATA—AND SEE THE WORLD AS IT REALLY IS
“Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now.”—Avinash Kaushik, Digital Marketing Evangelist, Google, and author of Web Analytics 2.0
We’ve entered the age of Big Data. With the advancement in smartphones and computers, even greater amounts of data are being collected, and everything is being quantified, measured, and interpreted. More and more, big decisions are being based on Big Data. But can you trust it?
In Numbersense, Fung explains in easy-to-understand language how to solve the labyrinth of big data. He walks you through through real-life examples of how the experts form their conclusions when it comes to sports, education, marketing, health, and economics. A fascinating look into the world of data interpretation, Numbersense describes what questions to ask, which data to focus on, how to mold the data to yield answers, and how to interpret for yourself the conclusions formed by others.
A Note From the Publisher
Also, available in e-book
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Hardcover |
| ISBN | 9780071799669 |
| PRICE | $24.00 (USD) |
