Writer Emmet Purcell is a simple man with simple tastes. He likes keeping things short and simple, which is why Facebook appealed to him when it first surfaced. However, as it inevitably transformed from being a well-loved social outlet for friends and family into an egotistical, duck pose-laden, virtual farming-centric nightmare, he decided to take a humorous tongue-in-cheek ‘poke’ at the social website in his new release 99 Reasons Everyone Hates Facebook.

“With over one billion worldwide users, Facebook has become a part of our social identity…for good or ill. Mostly ill,” says Purcell. “But rather than wag a disapproving finger at the website itself, I decided to point out such inanities as creating a Facebook page for your pets, giving out WAY too much personal information, Face-Bragging and being one of the 48,000 people who have been suckered into clicking on ‘Join if you love your dad/mom/Jesus.”

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99 Reasons Everyone Hates Facebook consists of nine chapters that contain 10-12 'Reasons' each, with each chapter focusing on some of the biggest Facebook offenders around. For example: