Leading The Starbucks Way
5 Principles for Connecting with Your Customers, Your Products, and Your People
by Joseph Michelli
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Pub Date Sep 06 2013 | Archive Date Sep 30 2013
Description
The Author Who Revealed Starbucks Winning Customer-Experience Practices
Shares Their Leadership Philosophy for Ensuring Long-Term Brand Sustainability
Joseph Michelli, author of the blockbuster Wall Street Journal, USA Today and BusinessWeek bestseller The
Starbucks Experience examines the leadership principles that drove the
iconic coffee company’s resurgence from serious setbacks during the global
recession - one of the few true turnaround stories of this time. And the company continues to grow
dramatically, entering new markets with fresh products and technologies.
In Leading the Starbucks Way, Michelli establishes five simple principles that Starbucks applied build long-term global sustainability – Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the Connection, Cherish and Challenge Your Legacy – which can be used any company, in any industry.
Starbucks gave Michelli access to its operations and employees (called partners) to write this book, including one-on-one access with a variety of partners – from baristas to the senior leadership team, including Howard Schultz, chairman and CEO.
Leading the Starbucks Way gives business leaders in any industry the insight and tools they need to move beyond platitudes and build a powerful leadership strategy that drives measureable results in profits and growth.
About the Author: Joseph Michelli is an organizational consultant who focuses on intersections of business, leadership, and workplace productivity. He is the bestselling author of The Starbucks Experience, The New Gold Standard, Prescription for Excellence, and The Zappos Experience. One of today’s leading thinkers on the customer experience, Michelli also speaks to corporate audiences approximately 60 times a year.
A Note From the Publisher
Also, available in e-book
Advance Praise
“Michelli shows us how a small Seattle-based chain of coffee shops became one
of the most beloved brands on the planet. So grab a cup of coffee, put your feet
up, and read this book!”
Ken Blanchard, coauthor of The One Minute
Manager® and Leading at a Higher Level
“Culture is everything! This fast-moving, fascinating book gives you
countless practical ideas you can use immediately to create a company climate of
inspiration and loyalty.”
Brian Tracy, author of Full
Engagement
“Michelli identifies the principles by which Howard Schultz and his team
passionately perform in a culture that loves, respects, and rewards suppliers,
employees, customers, shareholders, and the community.”
Robert Spector,
author of The Nordstrom Way
“Leading the Starbucks Way provides the key success factors of a
lifestyle brand that is globally scaled, locally relevant, and powered by the
passion of the Starbucks culture.”
John Timmerman, PhD, Senior Strategist
of Customer Experience and Innovation, Gallup
"Organizational consultant Michelli serves up a new helping of the recipe for
business success he offered in The Starbucks Experience."
Kirkus
Reviews
Marketing Plan
PROMOTIONAL CAMPAIGN
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PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Ebook |
| ISBN | 9780071801256 |
| PRICE | $25.00 (USD) |
