Underminers
A Guide to Subverting The Machine
by Keith Farnish
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Pub Date Sep 01 2013 | Archive Date Nov 14 2013
Description
To undermine something is to weaken its very foundation in order to bring about its eventual collapse.
Underminers is a radical guide to dismantling the industrial machine. The first section of the book deconstructs the Tools of Disconnection - the subtle and seemingly innocuous methods by which we are manipulated into artificial separation from other people and the natural world. These can take many forms, from tangible and intangible rewards for "good" consumer behavior, to indoctrination through advertising, media and compulsory schooling. Once these Tools of Disconnection have been identified, the challenge is to expose their true nature and to provide realistic alternatives to our culture of greed.
Outlining a wide array of unconventional responses, Underminers is a practical, rational and very human response to the ecological and social catastrophes facing us. By turns shocking, entertaining, inspiring and empowering, this manual for a subversive revolution shows how ordinary people can become tomorrow's catalysts for change - reconnected to one another and co-creators of a viable future for humanity.
We are the Underminers, and this is our time.
A Note From the Publisher
Advance Praise
How incredibly helpful, that Keith Farnish has given
me a new word to describe how I act in the world. Here I thought I was a crank,
a doomer, a scold, a Cassandra, a downer, a bummer, a fear monger, just because
I want to help rid the world of a culture that is systematically killing off
the life of this planet. That’s what that culture tells me, anyway. Turns out
I’m an Underminer! Sounds like a noble profession to me. It even comes with an
instruction manual now. How about that!
---T.S. Bennett, writer & director of What a Way to Go: Life at the End of Empire
Every now and again a book claws its way
through the cracks in the concrete slabs of greenwash, timidity and shallow
thinking, and -- gasping for air --
demands our fullest attention. Farnish's latest book, Underminers, is one of those rare few. Refreshingly honest and free
of half measures and pandering, Underminers challenges us to face
the perfect storm of social, ecological
and personal crises we are facing with a
genuinely realistic perspective and a deeper understanding of their causes. Not only that, it guides you
along the path to becoming an effective Underminer, and join an emerging
movement of people whose time must now have come. It's a must read for anyone
who wants to engage with the world they
see before them with integrity and honour, and who want to do whatever they can to save the exquisite
beauty of the world that still remains.
-- Mark
Boyle, author of The Moneyless Manifesto
and The Moneyless Man
Marketing Plan
· Point of the work is to create a global movement of Underminers that will work actively to derail the processes of industrial society
· Author is active blogger on www.underminers.org and www.theearthblog.org
· Author plans to build an on-line social sharing network where people can share their undermining stories, such as mass television switch-offs, shopping mall blockades, “AdBlock” days at Underminers.org
· Author interviews/excerpts pitched to UTNE, Orion, Adbusters, The New Yorker, Alternatives Journal, Resurgence, The Tyee, Yes!, Rabble.ca, New Internationalist
· Promotion will focus on Underminers social network on Facebook where underminers will share stories and techniques
· Blog
promotions with, contests and give aways
Available Editions
| EDITION | Paperback |
| ISBN | 9780865717541 |
| PRICE | $19.95 (USD) |
