Out of Print

Journalism and the Business of News in the Digital Age

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Pub Date Sep 03 2013 | Archive Date Jan 29 2014

Description


Traditional newspapers are under threat. The emergence of citizen journalism, collaborative news websites and freebie news-sheets -- coupled with a catastrophic drop in ad revenue -- has pushed many to the brink. Papers around the world are cutting copy, editions and staff, moving online or closing down.

Due to the collision of technology, economics and social forces, the way we use information is constantly changing. As it's done many times before, journalism has to find its value all over again. George Brock proposes an optimistic outlook on journalism's future, taking the view that it was always unstable and likely, always will be.

Out of Print covers key issues such as: the increased competition from expansive radio and 24 hour television news channels; the emergence of free "Metro" papers; the delivery of news services on billboards, podcasts and mobile; the development of online editions, as well as the burgeoning of blogs, citizen journalists and User Generated Content.

Incisive and authoritative, Out of Print analyzes the role and influence of newspapers in the digital age and asks how they need to adapt to survive.


Traditional newspapers are under threat. The emergence of citizen journalism, collaborative news websites and freebie news-sheets -- coupled with a catastrophic drop in ad revenue -- has pushed many...


Marketing Plan

--Publicity targeting media industry trends columnists in national and city business newspapers [NYTimes, WSJ, Boston Herald]
--Publicity outreach to media specific outlets including Editor and Publisher, Columbia Journalism Review, AdAge, American Journalism Review, online forums and bloggers
--DM campaign to academics in undergraduate and graduate journalism and mass communication programs and online degree courses
--Opinion pieces posted in student papers and websites in journalism schools aiming for viral debate on the future of journalism as a career, specialized training required in the kinds of modern challenges journalists face including ethical and technical demands
--Outreach to Society of Professional Journalists through their training programs, blogs and opinion articles
--Strong follow through with author's media and academic contacts

--Publicity targeting media industry trends columnists in national and city business newspapers [NYTimes, WSJ, Boston Herald]
--Publicity outreach to media specific outlets including Editor and...


Available Editions

EDITION Other Format
ISBN 9780749466510
PRICE $24.95 (USD)

Average rating from 6 members