The Way of the Warrior in Business
Battling for Profits, Power, and Domination — And Winning Big!
by Donald Wayne Hendon
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Pub Date Jun 15 2013 | Archive Date Dec 21 2013
Maven House Press | Independent Book Publishers Association (IBPA) Members' Titles
Description
Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use to:
• Win price wars, product wars, promotion wars, and channels of distribution wars
• Repel attacks from big-name brands and actually defeat them
• Win the battle for your customer’s mind
• Effectively market your products and services – and yourself
• Plan well – decide on the right things to do and do them right
• Become more creative and out-think your competitors
• Get people to do what you want them to do.
The book also provides you specific negotiating tactics favored by executives throughout the world.
Donald Wayne Hendon, Ph.D., is a best-selling author, speaker, consultant, and trainer in marketing, management, and negotiation and a lifetime member of the Vietnam Veterans of America. He is the author of more than 400 articles and 9 books, including 365 Powerful Ways to Influence and Guerrilla Deal-Making (with Jay Conrad Levinson).
• Win price wars, product wars, promotion wars, and channels of distribution wars
• Repel attacks from big-name brands and actually defeat them
• Win the battle for your customer’s mind
• Effectively market your products and services – and yourself
• Plan well – decide on the right things to do and do them right
• Become more creative and out-think your competitors
• Get people to do what you want them to do.
The book also provides you specific negotiating tactics favored by executives throughout the world.
Donald Wayne Hendon, Ph.D., is a best-selling author, speaker, consultant, and trainer in marketing, management, and negotiation and a lifetime member of the Vietnam Veterans of America. He is the author of more than 400 articles and 9 books, including 365 Powerful Ways to Influence and Guerrilla Deal-Making (with Jay Conrad Levinson).
Advance Praise
Don Hendon’s new book demonstrates how marketers need to use military thinking to achieve marketing objectives. Well written and right on target. — Al Ries, author of Marketing Warfare, Positioning, and War in the Boardroom
Donald Hendon proves he’s a warrior with the quality of his information and proves he’s a winner with the quality of his writing. — Jay Conrad Levinson, author of Guerrilla Marketing
Don’t just survive in the 21st century — discover how to thrive and explode your business. This book will give you the tools, strategies, and weapons you need to out-think and out-maneuver your competition. — Kurt Mortensen, author of Maximum Influence and Persuasion IQ
The Way of the Warrior in Business is the blueprint that will enable any business to win. If you follow Don’s advice, I guarantee you it will really be Mission Accomplished. — Bob Pritchard, bestselling author and International Marketer of the Year
A fresh work on marketing — it will change how you lead your company. Well worth reading, not only for you but for everybody on your sales and marketing team. — Mitchell Goozé, author of The Secret to Selling More and Value Acceleration
Donald Hendon proves he’s a warrior with the quality of his information and proves he’s a winner with the quality of his writing. — Jay Conrad Levinson, author of Guerrilla Marketing
Don’t just survive in the 21st century — discover how to thrive and explode your business. This book will give you the tools, strategies, and weapons you need to out-think and out-maneuver your competition. — Kurt Mortensen, author of Maximum Influence and Persuasion IQ
The Way of the Warrior in Business is the blueprint that will enable any business to win. If you follow Don’s advice, I guarantee you it will really be Mission Accomplished. — Bob Pritchard, bestselling author and International Marketer of the Year
A fresh work on marketing — it will change how you lead your company. Well worth reading, not only for you but for everybody on your sales and marketing team. — Mitchell Goozé, author of The Secret to Selling More and Value Acceleration
Marketing Plan
• National publicity campaign
• Print and online advertising
• Online and social media campaign
• Email marketing campaign
• Leverage author networks/website
• Print and online advertising
• Online and social media campaign
• Email marketing campaign
• Leverage author networks/website
• National publicity campaign
• Print and online advertising
• Online and social media campaign
• Email marketing campaign
• Leverage author networks/website
Available Editions
| EDITION | Paperback |
| ISBN | 9781938548062 |
| PRICE | $19.95 (USD) |
