!nnovation

How Innovators Think, Act and Change Our World

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Pub Date Oct 28 2013 | Archive Date Jun 22 2014

Description


Businesses looking to succeed in the digital, global economy must innovate to survive, and !nnovation highlights the pioneers who have broken the mold and led the pack in every field, from IT to food, fashion to healthcare. Innovation expert, Kim Chandler McDonald underlines the common denominators linking these highly creative people, such as their compulsion to tell their truth, unpalatable or not, their entrepreneurial instincts and their steadfast protection of their brands.

This book offers:
--understanding of innovation as a mindset rather than a process
--insight on how to start thinking like an innovator and into how this can assist them with their own careers and goals
--knowledge of how to cultivate innovation in their own team, department or business
--personal accounts from international innovators

!nnovation showcases interviews with over 100 people who have pushed aside the boundaries in their field, such as: Matt Flannery, CEO/Co-Founder of Kiva, the microfinancing organization working to alleviate poverty; author Seth Godin; Zappos CEO Tony Hsieh; Digital Royalty CEO Amy Jo Martin; and Chief Innovation Officer at the marketing agency MDC Partners, Faris Yakob. Chandler McDonald finds out what drives these successful innovators, what makes innovations take off and why innovation is so critical to individuals, economies and to society as a whole.


Businesses looking to succeed in the digital, global economy must innovate to survive, and !nnovation highlights the pioneers who have broken the mold and led the pack in every field, from IT to...


Advance Praise

"Succeeds in being visionary and pragmatic at the same time. Filled with valuable insights and grounded advice. Gives you an urge to improve everything around you - which is the essence of innovation." --Saku Tuominen, Founder of Idealist Group and Dreamdo. Entrepreneur, executive producer, author, keynote-speaker, innovator and idealist

“The book is a gallery of bright and brilliant innovation stories in our GDE-Global Digital Economy and Me-conomics. It is full of inspiring interviews as well as mind-stimulating ‘Quizzics’. It is demonstrating that the future is in navigating the innovative ecosystems generated by the renewal of National Intellectual Capital, as well as leveraging/embracing the innovative Intellectual Capital multiplier effects of ICT innovation at the enterprise level. Happy Reading!” --Leif Edvinsson, World's First Professor on Intellectual Capital; Brain of the Year 1998 for pioneering Intellectual Capital Navigation; Open Innovation Luminary Awardee 2013

“We can generalize all we like about innovation, but in the end it boils down to people. Some famous, some not. Some whose efforts shift the world, some whose seismic impacts are on the micro scale. What unites them is the gift to see round corners and press on when more rational (ahem) persons hold back. Here are sharply-focused interviews with these doers and some keen observers. I've read them to my profit, and so will you.” --Nigel Cameron, Strategic Adviser, President of the Center for Policy on Emerging Technologies (C-PET) in Washington, DC, and a Principal of C-PET Futures Platform

"Kim Chandler McDonald offers fresh (and brash) voices of unexpected innovators who will delight and inspire people everywhere to find their own creative spark in a "me-conomy" of new possibilities." --Rosabeth Moss Kanter, Harvard Business School Professor and bestselling author of Confidence and SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

“The importance of innovative thought and the collaboration of ideas and inspiration is at the forefront of this collection of interviews and essays. The range of business expertise and acumen is extensive; however it’s important that Kim has also included award winning young people who illustrate that students have great potential and strive for excellence in a wide range of fields that benefit business and society alike. By including these young people and highlighting the non-cognitive skills they deployed to drive change, the book becomes a bridge to discussion among a wide range of ages and interests.” --Sarah Berghorst, Executive Director at OneGoal. As the United States’ only teacher-led college persistence organization, OneGoal identifies, trains and supports the nation's most effective teachers to lead underperforming high school students to reach their full potential and graduate from college. They envision a day when every student has the opportunity to graduate from college. To learn more, please visit www.onegoalgraduation.org.

“The personal insights shared by the innovators who were interviewed explore the core concepts underlying innovation and the skills that will define success in the increasingly competitive global digital economy. With its enhanced eBook/online format, !nnovation is a great read and an intriguing interactive experience!” --Francine Gordon, Ph.D. CEO of Womenovation

"Succeeds in being visionary and pragmatic at the same time. Filled with valuable insights and grounded advice. Gives you an urge to improve everything around you - which is the essence of...


Marketing Plan

-Publicity campaign aimed at innovation columnists and commentators in business and general interest journals
-ARC distribution to major trade journals
-Digital ARC campaign aimed at bloggers, independent bookstores and librarians
-Outreach to national print and online media targeting the placement of excerpts and by-lined articles
-Publicity through website and monthly newsletter
-Strong follow through with author's media and academic contacts
-Promotion in conjunction with the author's active presence in all social media

-Publicity campaign aimed at innovation columnists and commentators in business and general interest journals
-ARC distribution to major trade journals
-Digital ARC campaign aimed at bloggers...


Available Editions

EDITION Other Format
ISBN 9780749469665
PRICE $24.95 (USD)

Average rating from 4 members


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