Highly Recommended
Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
by Paul M. Rand
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Pub Date Sep 23 2013 | Archive Date Oct 06 2013
Description
HIGHLY RECOMMENDED
Harnessing the Power of Word of Mouth and Social Media
To Power Your Brand and Your Business
By Paul Rand, President & CEO, Zocalo Group
Have you ever acted on the recommendation of someone you implicitly trusted? Ever purchased an item based on five-star reviews? Opened an article or booked a hotel because of a friend’s comments, or sought out a store or a service based on the unparalleled praise of a family member?
Nielsen reported that 92% of all consumers feel that a word of mouth recommendation is the “leading reason they buy a product or service.” Such is the incredible power of the Highly Recommended. It’s the dream of every business to have customers hand-selling to their friends and family; the personal recommendation is “Marketing’s Holy Grail.” For marketers and branding experts it’s solid gold, especially in the digital era where shared knowledge and intelligence is part of the very fabric of social media.
How do you make it so that others become passionate cheerleaders, advocating you with a truly heartfelt feeling and trust? This is the starting point for HIGHLY RECOMMENDED: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (McGraw-Hill Professional; September, 2013; HC, $25.00).
Becoming Highly Recommended requires being laudatory at every point of the customer experience. “Before they buy, while they buy, after they buy, the next time they buy, and when their friends buy, all cylinders in the marketing and service machine must be firing.”
About the Author: PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.
Read more at http://www.highlyrecommendedbook.com.
A Note From the Publisher
Also, available in e-book
Advance Praise
"Highly Recommended is an understatement. How about 'Must Read'? Paul is a five-star thinker. His attentive understanding of word of mouth ethics and message integrity deserves a million Likes." -- PETE BLACKSHAW, Global Head of Digital and Social Media, Nestle, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand
"Paul's book turns the traditional tenets of advertising on their end and empowers us to rethink marketing for the social economy. I highly recommend this book." -- ADAM BROWN, Executive Strategist, Salesforce.com, and former Executive Director of Social Media for Dell and The Coca-Cola Company
"In Highly Recommended, Paul reveals that there is a science to being a successful social brand and lays out a compelling blueprint that separates the winners from the rest." -- ED KELLER, CEO, The Keller Fay Group, and coauthor of The Face-to-Face Book and The Influentials
"While technology has permanently changed the economy, the lessons in Paul's book are timeless in many ways. Highly Recommended is one book that I will be looking at and learning from for years to come." -- PETE MARINO, Vice President of Communications, MillerCoors
'Would you recommend us to a friend?' It should be, 'Did you recommend us?' Paul shows why, in a time of connected consumerism, recommendations are more powerful than ever. Earn them!" -- BRIAN SOLIS, bestselling author of What's the Future of Business (WTF), and Principal Analyst, Altimeter Group
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Hardcover |
| ISBN | 9780071816212 |
| PRICE | $25.00 (USD) |
Average rating from 8 members
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