Canada's Other Game
Basketball from Naismith to Nash
by Brian I. Daly
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Sep 21 2013 | Archive Date Sep 08 2013
Description
Basketball, the only major world sport undeniably invented by a Canadian, has ironically failed to win Canadians’ hearts more than a century after its creation. James Naismith’s brainchild is a popular recreational pastime in his homeland, but players with bigger dreams had better take their talents south of the border. Canadian hoops has languished in the seemingly eternal shadow of hockey, with its cannibalization of air time, advertising dollars, and corporate capital.
Faced with limited opportunities at home, as many as 50 teenagers flock to U.S. prep schools and colleges every year to chase their dreams of college stardom and, much less likely, a shot at glory in the NBA. Against all odds, a skinny kid from Victoria named Steve Nash managed to reach the pinnacle of the sport, with a whirling-dervish style that earned him two MVP awards in the world’s greatest league.
Today, a new generation of Canadians stand poised to follow in Nash’s path. But will their success spark a renaissance back home? This book chronicles basketball’s struggle to overcome its history as a poor cousin in a hockey-mad nation.
A Note From the Publisher
Marketing Plan
Twitter, Facebook, Pinterest, Dundurn.com campaigns
Trade shows, school and library conferences
Targeted media and blogger review mailings
Niche marketing to associations and interest groups
Consumer and author newsletters
Available Editions
EDITION | Other Format |
ISBN | 9781459706347 |
PRICE | CA$26.99 (CAD) |