
Starting At Zero
His Own Story
by Jimi Hendrix
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Pub Date Nov 05 2013 | Archive Date Sep 30 2013
Description
It took just four years in the spotlight for Jimi Hendrix to become an international cultural icon. The sheer impact and originality of his music and his unique mastery of the guitar placed him forever amongst musical giants. But what of the man behind the public image? Modest and intensely private by nature, Jimi was shrouded in intrigue from the moment he first came into the public eye, and the mystery has only grown with time.
Much has been written about him by experts, fans, and critics, some of it true and some of it not. He did, however, leave his own account of himself, locked away like a Chinese puzzle in his many interviews, lyrics, writings, poems, diaries, and even stage raps. Starting at Zero brings all these elements together in narrative form. The result is an intimate, funny, and poetic memoir-one that tells, for the first time, Jimi's own story as only he could tell it.
Marketing Plan
National consumer advertising campaign • Regional holiday advertising • Early consumer review campaign Goodreads and LibraryThing; Indiebound AA • Outreach to special-interest groups and bloggers: Hendrix and fansites, baby boomers, and music lovers • National print, online and broadcast media campaign • Feature placement on Bloomsbury.com at publication • Social media campaign on Bloomsbury Twitter, Facebook, and Google+ • Playlists on YouTube and Spotify • Digital assets: excerpts and photos
Available Editions
EDITION | Other Format |
ISBN | 9781620403310 |
PRICE | $26.00 (USD) |