Epic Content Marketing
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi
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Pub Date Sep 03 2013 | Archive Date Oct 13 2013
Description
EPIC CONTENT MARKETING
How to Tell a Different Story, Break Through the Clutter, and
Win More Customers by Marketing Less
By Joe Pulizzi, co-author of Get Content, Get Customers
Foreword by Michael Brenner, VP Content Strategy, SAP
Coca-Cola launched the Journey project to tell stories to its customer base. Red Bull licenses photos and videos to media companies. Tenon Tours uses Hubspot to generate blog content about Irish culture and travel. Lennox, the air conditioning manufacturer, holds educational seminars so they can meet their dealers in person. Data software company Montetate developed a resources section that is the best in the industry.
This isn’t advertising – it’s story-telling and using content to drive epic sales. And if you think your company or brand doesn’t have a story, it does! EPIC CONTENT MARKETING (September, 2013; Hardcover, $25.00) suggests that you don’t need more content, you just need the right kind in order to change the behaviors of your audience.
Author Joe Pulizzi, an expert in content marketing, identifies the steps business leaders and marketers need to make in order to tell the right story – from listening (using social media, surveys, or simple face-to-face) to defining the engagement cycle to clarifying what makes your business an authority or sector leader and how it can deliver to your customers. NOW you’re ready to tell a story, whether it’s a roundtable conference or a Pinterest account; whether it’s a YouTube channel, a blog, or a forum that allows your customers to share with each other, here are the keys to delivering information in a way that doesn’t even seem like marketing – that’s how epic it is.
Here are hundreds and hundreds of questions, tips, pointers, and suggestions for creating your own epic story.
Author Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. He has worked with dozens of Fortune 1000 brands.
Read more at www.EpicContentMarketing.com.
EPIC CONTENT MARKETING: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less, by Joe Pulizzi. September, 2013; HC, $25. 978-0-07-181989-3; 0-07-181989-4.
For interviews, artwork, excerpts, or more information, contact:
Ann Pryor, Senior Publicity Manager
Ann.pryor@mheducation.com / 212.512.3578
A Note From the Publisher
Also, available in e-book
Advance Praise
"From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business." -- Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books
"Joe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here’s mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again." -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs
"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share." -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR
"This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now." -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company
"You could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you’re holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way." -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete
“Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages." -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype
“The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating.” -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill
"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers." -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Hardcover |
| ISBN | 9780071819893 |
| PRICE | $25.00 (USD) |
Average rating from 3 members
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