The Doomsday Archives: The Heart-Stealer Mask
by Zack Loran Clark, Nick Eliopulos
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Pub Date Sep 24 2024 | Archive Date Oct 01 2024
Zando | Zando Young Readers
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Description
The next installment in The Doomsday Archives introduces an alluring new occult relic and a sinister new foe—a masked monster that lures victims with visions of their hearts' desires.
Unlike her friends Emrys and Serena, Hazel is struggling to adjust to magic and to their new roles as the secret protectors of New Rotterdam. She’s already worried about her mom, who works endless shifts at the hospital to make ends meet, and now she also has to worry about defending their entire town from supernatural forces. If only Hazel could figure out how to use her relic, the Magnus Crown, which has the power to transform matter, including turning lead into gold . . . gold that would certainly help ease her family’s financial issues.
But before Hazel can crack the Crown’s secrets, the trio discover a chilling new monster is hunting in New Rotterdam, luring its victims with visions of what they desire most. To Hazel’s horror, the monster seems to know exactly what’s in her heart and how to reel her in . . .
With eerie black-and-white illustrations by Julian Callos and chilling Wiki excerpts, The Heart-Stealer Mask continues the deliciously creepy Doomsday Archives series by Zack Loran Clark and Nick Eliopulos.
Marketing Plan
Trade Outreach
Indie Next mailing
Children's Institute appearance and booth spotlight or welcome bag insert
Educator & Librarian Outreach mailing to key educator and librarian big mouths with discussion guide
Reignite Scholastic Book Fair pitch and connections
Media Strategy
Pitching to major middle grade media including The Horn Book, School Library Journal/Teen Librarian Toolbox, etc.
Outreach to NY and FL media with personal interest angle
Pitching to educator media with activities/discussion guide for classroom use
Pitching to horror, gaming, literary podcasts and radio shows
Parenting Outlets and Blogs: Parents.com, Imagination Soup, Romper, Moms Don't Have Time to Read, Daily Mom, Mombian, etc.
Consumer Marketing
Marketing activations at fan festivals and events such as smaller Comic Cons, Supernatural Con, and more
Infiltrate Reddit, Discord and Wiki groups dedicated to creepypastas and Goosebumps
Gifting to gaming and kids books influencers
Advertising
Library Advertising through Follet and Mackin
Dogo Books platform advertising
TikTok advertising with in-world creative and sponsored posts from gaming and kids books influencers
Events
School Visits
Pitching to major book festivals with middle grade panels (Brooklyn Book Festival, LAT Festival)
Available Editions
| EDITION | Hardcover |
| ISBN | 9781638930327 |
| PRICE | $17.99 (USD) |
| PAGES | 208 |
Available on NetGalley
Featured Reviews
Nisha V, Reviewer
Another hit from The Doomsday Archives series. These characters are so lovable and relatable. I think there’s wonderful discussions being had with each of them. In The Wandering Hour, we see Emrys struggling with his ADHD and anxiety, something that you didn’t used to see in middle grade fiction. In The Heart-Stealer Mask, we see Hazel, the second member of our dynamic three, struggling with a sense of shame that comes from having less than her friends while also grappling with this mindset that she has to do everything on her own and not ask for help. The character development in this series has been wonderful to see.
Beyond the characters though, the monsters these authors come up with are truly frightening. This book deals with a mimic whose illusions and lures are reminiscent of an angler fish and its lure. I loved it. I also love the wiki entries for all the other New Rotterdam legends. It really helps give us a full picture of this creepy little town while being fun and interesting instead of info dumpy and dry. It takes me back to the days of the creepypasta wiki haha
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