Thinkers 50 Strategy
The Art and Science of Strategy Creation and Execution
by Stuart Crainer, Des Dearlove
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Pub Date Nov 22 2013 | Archive Date Jan 15 2014
Description
“The Thinkers50 creates its own honor society as an authoritative ranking of the most influential business thinkers on earth.”
— Forbes.com
The ability to strategize is one of the most vital talents of any manager—whether you run your own business, manage a small department, or sit at the helm of a global corporation. And the more competitive business gets, the more important clear, creative strategic thinking is.
Revealing breakthrough concepts from today’s most innovative minds in business, Thinkers50 Strategy helps you seize the competitive edge by arming you with today’s cutting-edge ideas regarding business strategy.
Creators of the Thinkers50—the world’s most respected ranking of business leaders—Des Dearlove and Stuart Crainer begin by tackling the foundational question “What is strategy?” using the ideas and concepts of thought leaders from the Thinkers50 list. From there, they provide unparalleled insight into modern strategic management in easy-to-understand language. Chapters include:
* Understanding Competitive Advantage
* Hypercompetition and Beyond
* Exploring Blue Oceans
* Strategy in Action
* Where Strategy Meets Society
* Where Strategy Meets the World
Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources.
Align yourself with the best and brightest business thought leaders on the scene today. The most forward-looking business strategy guide available, Thinkers50Strategy distills the wisdom of the world’s leading thinkers on the subject—all in compact one-stop guide.
Des Dearlove and Stuart Crainer are the creators of the Thinkers 50—the world’s most influential global ranking of management thought leaders. Management Today described them
A Note From the Publisher
Also, available in e-book
Advance Praise
“The Thinkers50 HBR slideshow has been at or near the top of our “most read" list since it went live. Pretty impressive.”
Eric Hellweg, Managing Director of Digital Strategy, Harvard Business Review.
“The Thinkers50 is now established as the definitive ranking of global thought leaders. The 2011 event to announce the list of top 50 thinkers and celebrate their achievement was a fantastic event and it wouldn’t be an exaggeration to call it the Oscars for ideas,”
Professor Costas Markides of London Business School.
“I never would have imagined I would merit an award like this. I am so honored and so grateful.”
Professor Clayton Christensen of Harvard Business School in his Thinkers50 acceptance speech in 2011.
“The Thinkers50 is the global barometer of the best management thinking. I am already looking forward to the ideas and thinkers who will feature in 2013.”
Professor Vijay Govinderajan, of the Tuck Business School at Dartmouth College, in New Hampshire.
"The Thinkers50 is recognised around the globe for its independence. In the thought leadership space, it doesn't get much better than that! Fujitsu was delighted to sponsor the Thinkers50 Innovation Award in 2011. It provided us with an excellent opportunity to publicise Fujitsu perspectives on co-innovation and introduce how the company is delivering on its brand promise - shaping tomorrow with you. For me personally, it was a great honour to present the Innovation Award to Professor Clayton Christensen, at Harvard.”
Mohi Ahmed, Senior Manager, Corporate Brand Office, Fujitsu
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Paperback |
| ISBN | 9780071827867 |
| PRICE | $22.00 (USD) |
