Thinkers 50 Innovation
Breakthrough Thinking to Take Your Business to the Next Level
by Stuart Crainer, Des Dearlove
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Pub Date Nov 22 2013 | Archive Date Jan 15 2014
Description
Today, business leaders have no choice: Innovate or die.
Creators of the Thinkers50—the world’s most respected ranking of business leaders—Des Dearlove and Stuart Crainer bring you the very latest thinking on the subject of business innovation. Citing the ideas and insights of the world’s leading thinkers and business practitioners, the authors present a guide to business innovation that puts you ahead of the competition.
Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources.
“Innovation is where the worlds of business and creativity meet to create new value,” Dearlove and Crainer write.
Today’s
customers are more demanding than ever. They want the best, coolest, most
advanced product available. If you don’t deliver it, your competitor will. Read
Thinkers50 Innovation and learn how
to apply the best ideas from the brightest minds in business innovation
Des Dearlove and Stuart Crainer are the creators of the Thinkers 50—the world’s most influential global ranking of management thought leaders. Management Today described them as “market makers par excellence.” Their authors’ work has appeared in The (London) Times, Financial Times, The Times of India, Newsweek Japan, and several other publications.
A Note From the Publisher
Also, available in e-book
Advance Praise
“The Thinkers50 HBR slideshow has been at or near the top of our “most read" list since it went live. Pretty impressive.”
Eric Hellweg, Managing Director of Digital Strategy, Harvard Business Review.
“The Thinkers50 is now established as the definitive ranking of global thought leaders. The 2011 event to announce the list of top 50 thinkers and celebrate their achievement was a fantastic event and it wouldn’t be an exaggeration to call it the Oscars for ideas,”
Professor Costas Markides of London Business School.
“I never would have imagined I would merit an award like this. I am so honored and so grateful.”
Professor Clayton Christensen of Harvard Business School in his Thinkers50 acceptance speech in 2011.
“The Thinkers50 is the global barometer of the best management thinking. I am already looking forward to the ideas and thinkers who will feature in 2013.”
Professor Vijay Govinderajan, of the Tuck Business School at Dartmouth College, in New Hampshire.
"The Thinkers50 is recognised around the globe for its independence. In the thought leadership space, it doesn't get much better than that! Fujitsu was delighted to sponsor the Thinkers50 Innovation Award in 2011. It provided us with an excellent opportunity to publicise Fujitsu perspectives on co-innovation and introduce how the company is delivering on its brand promise - shaping tomorrow with you. For me personally, it was a great honour to present the Innovation Award to Professor Clayton Christensen, at Harvard.”
Mohi Ahmed, Senior Manager, Corporate Brand Office, Fujitsu
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Paperback |
| ISBN | 9780071827812 |
| PRICE | $22.00 (USD) |
Average rating from 4 members
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