The Future-Ready Brand

"Marketers don’t just build brands. They help build businesses. Businesses need marketers to help set the strategy. In this book, Mitch does a tremendous job spotlighting why really good companies have marketing at the leadership table. The book shows how marketers are a strong business’s best connection to the heartbeat of the consumer, the customer and the client, and how they use data and intelligence today more than ever before. For the marketers looking to build the business of the future, this book has insights that apply to organizations of all sizes - from the start-up to the enterprise. It’s a must read." —Jill Kramer, Chief Marketing and Communications Officer, Accenture

“In an ever-evolving business landscape, the most resilient brands are the ones that create synergy between profit and purpose. Duckler’s The Future-Ready Brand showcases how leading companies are creating purpose-driven strategies that connect with the next generation of consumers.” —Kevin Warren, EVP & Chief Marketing and Customer Experience Officer, UPS

"With The Future-Ready Brand, Mitch Duckler offers leaders an essential and heartfelt guide to leading with culture in mind. You may see yourself in these pages.” —Tariq Hassan, Chief Marketing & Digital Officer, McDonald’s

“Marketing is everyone’s business. The Future-Ready Brand offers a fresh take on the forces that all leaders – not just marketers – need to consider to keep pace in today’s world.” —Jonathan Adashek, Chief Communications Officer and SVP Marketing, IBM

“A thought-provoking exploration of the future of marketing and brand-building, The Future-Ready Brand offers invaluable insights for navigating the evolving landscape of societal, technological and marketplace forces. A great read for anyone seeking to stay ahead in the today’s dynamic business environment.” —Michelle Peluso, EVP and Chief Customer & Experience Officer, CVS Health

“Communications and brand marketing have never been more intertwined. Customer expectations are higher and the way they engage with content looks much different than it did a decade ago. The Future-Ready Brand breaks down tactics on how brands who do it well are reshaping what marketing looks like today and in the future.” —Amy Bonitatibus, Chief Communications Officer/Head of Marketing, Wells Fargo

“Mitch Duckler has done a fantastic job of highlighting poignant, instructive examples of innovative marketing strategies from the world’s top CMOs. The Future-Ready Brand is a must-read for today’s modern marketer who has a desire to change brand perceptions and drive stronger brand consideration.” —Vinay Shahani, Vice President of Marketing/CMO, Lexus USA

“Embracing the message of this timely book won’t just add value for your business. It will add value for your life! Your status quo on the role of purpose will be challenged, but as this driven leader and author points out, “Purpose has become paramount. It has led not only customers—but also employees, investors, stakeholders, civic groups—to ask critical questions about the proper role of the corporation in society.” —Jill Cress, Chief Marketing & Experience Officer, H&R Block

“With the increasing complexity and accelerating pace of change in business and society, it’s never been more challenging to build and sustain a great brand. Mitch recognizes these forces and their implications, then shows CMOs how to navigate them, following the north star of the organization’s purpose but steering through currents, storms, and the many other hazards in their paths.” —Melissa Brotz, Chief Marketing & Communications Officer, Abbott

“The Future-Ready Brand provides realistic counsel and practical in-market examples of what is happening in today’s brand and marketing spaces. It is an important read if you want to learn about the best practices with an ever-changing consumer mindset.” —Samie Barr, Chief Brand Officer, Kohler