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Beyond the Horse Race
How to Read Polls and Why We Should
by John Zogby
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Pub Date Sep 03 2024 | Archive Date Aug 27 2024
Rowman & Littlefield | Rowman & Littlefield Publishers
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Description
Americans are preoccupied with political polls. In this book, John Zogby, one of America’s most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers—who is leading and who is trailing—miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.
John J. Zogby is the founder of the Zogby International Poll, and he serves as a senior partner at John Zogby Strategies, a full-service marketing and political consulting firm. Zogby has written weekly articles for Forbes, and he has contributed to a weekly ongoing presidential report card since the beginning of the Obama administration.
A Note From the Publisher
This is a set of uncorrected page proofs. It is not a finished book and is not expected to look like one. Errors in spelling, page length, format and so forth will all be corrected by the time the book is published several months from now. Photos and diagrams, which may be included in the finished book, may not be included in this format. Uncorrected proofs are primarily useful so that you, the reader, might know months before actual publication what the author and publisher are offering. If you plan to quote the text in your review, you must check it with the publicist or against the final version. Please contact reviews@rowman.com with any questions. Thank you!
Available Editions
EDITION | Hardcover |
ISBN | 9781538197141 |
PRICE | $30.00 (USD) |
PAGES | 166 |