It's time for companies to rethink their growth logic.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional sales mindset, and it's not the way you should be doing business.

There's a better way—value creation—in which suppliers and customers collaborate to build joint strategies and grow together. If you can escape the product-centric mindset and put customers at the heart of your business strategy, results will follow. What kind of results? The authors' research shows that customers who get value creation right contribute 10x more to their customers’ success, and can double account values in less than three years.

With clarity and precision, Christoph Senn and Mehak Gandhi lay out the framework, called Triple Fit Strategy, for helping you move to value creation. Their five-step process, along with a hands-on toolset, ensures a fit between customer and supplier across three areas: planning, execution, and resources. Their Triple Fit Canvas, a diagnostic and action framework flips the perspective from product-centric to customer-centric and provides a systematic approach that every account manager and sales team can use to build lasting customer relationships and boost growth.

Triple Fit data also helps sales and business leaders better understand the overall health of their customer relationships. CEO’s and company owners can also apply Triple Fit Strategy to cross-check their business strategy by validating it from the customer’s point of view. It's a proven approach Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than 10.000 cases.

Triple Fit Strategy is a breakthrough approach that has the power to transform businesses, better aligning them with customers, creating better internal organization, and better investing into new opportunities for growth. Your journey to becoming a value creator starts here.

For more information about Triple Fit Strategy around the world, please visit the official website: www.triplefitstrategy.com.