
The Crusades of Cesar Chavez
A Biography
by Miriam Pawel
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Mar 25 2014 | Archive Date Feb 28 2014
Bloomsbury USA | Bloomsbury Press
Description
National Book Critics Circle Award Finalist
Winner of the California Book Award
A searching portrait of an iconic figure long shrouded in myth by a Pulitzer Prize-winning journalist and author of an acclaimed history of Chavez’s movement.
Cesar Chavez founded a labor union, launched a movement, and inspired a generation. He rose from migrant worker to national icon, becoming one of the great charismatic leaders of the 20th century. Two decades after his death, Chavez remains the most significant Latino leader in US history. Yet his life story has been told only in hagiography—until now.
In the first comprehensive biography of Chavez, Miriam Pawel offers a searching yet empathetic portrayal. Chavez emerges here as a visionary figure with tragic flaws; a brilliant strategist who sometimes stumbled; and a canny, streetwise organizer whose pragmatism was often at odds with his elusive, soaring dreams. He was an experimental thinker with eclectic passions—an avid, self-educated historian and a disciple of Gandhian non-violent protest. Drawing on thousands of documents and scores of interviews, this superbly written life deepens our understanding of one of Chavez’s most salient qualities: his profound humanity.
Pawel traces Chavez’s remarkable career as he conceived strategies that empowered the poor and vanquished California’s powerful agriculture industry, and his later shift from inspirational leadership to a cult of personality, with tragic consequences for the union he had built. The Crusades of Cesar Chavez reveals how this most unlikely American hero ignited one of the great social movements of our time.
Marketing Plan
National broadcast media coverage
NPR and radio phoner campaign
8-city author tour: San Francisco, Los Angeles, Sacramento, Houston, Washington, D.C., and New York City
Prepublication online buzz campaign
Prepublication bookseller outreach campaign
Early blogger outreach campaign
Social media campaign on Bloomsbury accounts
Publication coincides with new biopic Chavez (Lionsgate)
Available Editions
EDITION | Other Format |
ISBN | 9781608197101 |
PRICE | $35.00 (USD) |