More Guerrilla Marketing Research
Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money
by Robert Kaden, Gerald Linda, Jay Conrad Levinson
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Pub Date Oct 28 2009 | Archive Date Sep 01 2012
Description
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.
Robert J. Kaden runs his own market research company, The Kaden Company. He lectures widely and writes regularly for the business press. He is author of Guerrilla Marketing Research.
Gerry Linda established the marketing consulting firm Gerald Linda & Associates.
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. He also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.
Advance Praise
Reviews of the first edition:
"In simple, layman's terms, outlines successful strategies that even the smallest business can implement.... Entrepreneurs everywhere should jump at this marketing necessity." - Kirkus Reviews
"[A] very good primer on the subject." - Library Journal
"This publication is a great addition to the "guerrilla marketing" books." - Choice
Available Editions
| EDITION | Hardcover |
| ISBN | |
| PRICE | 29.95 |
| PAGES | 256 |
