The Split
Finding the Opportunities in China's Economy in the New World Order
by Shaun Rein
You must sign in to see if this title is available for request. Sign In or Register Now
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Feb 13 2025 | Archive Date Feb 28 2025
John Murray Press | John Murray Business
Talking about this book? Use #TheSplit #NetGalley. More hashtag tips!
Description
China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors.
Shaun Rein runs the China Market Research Group and has spent his career helping multinationals understand where the opportunities are in China. An American who's lived in Shanghai for 25 years, he has long been one of the biggest China bulls. He now argues that while China is not a must-go destination for all companies and investors, there are still many non-politically sensitive sectors where long-term opportunities can be sought.
The Split analysis the geo-political split between the US and China, China's sharp turn towards socialism and how this will cut into fat margins in many sectors. It explains why corporations in sectors such as semiconductors and AI should stay clear of China and relocate to other countries like Vietnam, India and Mexico. Yet principally, Rein makes the case that that fears about China's shift are far overblown and that for most sectors it should remain the main growth driver for even the largest companies.
Expert insights into China's national policy reforms, its rising middle class seeking to save and invest, and their focus on health and wellness, will inform the international strategic decisions for companies around the world in sectors such as finance, consumer goods and auto.
China will soon eclipse the United States as the world's largest economy and companies will lose out if they do not know how to invest in China properly. No company has been able to get into China for 3 years. Shaun Rein hasn't left. He's therefore uniquely positioned to advise now that China is opening up again.
The Split presents a unique and informed case for why the time is definitely now to capitalize on policy changes and trends in China that will support long-term opportunities for your business.
Available Editions
EDITION | Other Format |
ISBN | 9781399816397 |
PRICE | £18.99 (GBP) |
PAGES | 272 |
Available on NetGalley
Featured Reviews
![](https://netgalley-assets.s3.amazonaws.com/a15cb8542c/images/profile-micro.png)
Gripping and insightful, "The Split: Finding Opportunities in China's Economy in the New World Order" by Shaun Rein is a must-read for anyone looking to navigate the complexities of China's economic landscape. As a seasoned expert, Rein offers a nuanced and balanced perspective, skillfully debunking common myths and shedding light on the nation's true potential.
Rein's writing is engaging, accessible, and free of jargon, making this book an enjoyable read for both economists and non-experts alike. He masterfully weaves together historical context, data analysis, and real-world examples to create a comprehensive narrative that's both informative and thought-provoking.
One of the book's greatest strengths is its ability to challenge prevailing Western views on China, encouraging readers to think critically about the country's economic trajectory. Rein convincingly argues that China's growth is not a zero-sum game, but rather an opportunity for global collaboration and mutual benefit.
The author's expertise shines through in his discussion of China's technological advancements, consumer market, and shifting economic policies. He provides actionable advice for businesses and investors seeking to capitalize on China's growth, while also acknowledging the challenges and risks involved.
Overall, "The Split" is a timely and indispensable guide for anyone seeking to understand China's evolving economic role in the new world order. Rein's balanced perspective, combined with his deep knowledge and engaging writing style, make this book a standout in its field.
Rating: 4/5 stars
Recommendation: If you're interested in economics, global affairs, or business, this book is a must-read. Even those without prior knowledge of China's economy will find it accessible and enlightening.