Advertising Transformed
The New Rules for the Digital Age
by Fons Van Dyck
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Pub Date Feb 28 2014 | Archive Date Jun 12 2014
Description
Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. He covers key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale.
Backed by case studies of Effie award-winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides marketers with the insights and expertise to meet ever changing requirements and devise exciting campaigns that prove the continuing value of advertising.
Advance Praise
"At last, a thorough study on the role and value of advertising today. Fons van Kyck analyzes, synthesizes and presents the advertising professionals a mirror for the future, in a way only he can." -Jan-Willem Vosmeer, Manager CSR, Heineken International
"In today's fragmented environment, building brand awareness is more important than ever to win a share of the hearts and wallets of fickle consumers. Communication guru Fons van Dyck cracks the codes of effective ad campaigns, combining conventional wisdom, new research insights and current best-practice illustrations." -Joeri Van den Bergh, author, How Cool Brands Stay Hot and Founder, InSites Consulting
"A strong combination of scientific research and real-life case studies. Fons van Dyck effortlessly combines these two worlds and adds his vast experience to provide compelling insights. A refreshing book for every communications professional." -Nils van Dam, Country Manager, Unilever Belguim and Luxembourg
"Advertising still works in these digital times. Yet, advertising has to adapt to new technologies and new consumer habits. Fons van Dyck guides us in an accessible way on a well-documented journey through the world of advertising in the 21st century. A must-read for everyone in the marketing industry." -Steven Van Belleghem, author, The Conversation Manager
Available Editions
| EDITION | Other Format |
| ISBN | 9780749471484 |
| PRICE | $29.95 (USD) |
