The New How
Building Business Solutions Through Collaborative Strategy
by Nilofer Merchant
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Pub Date Dec 15 2009 | Archive Date Sep 01 2012
Description
Managers and leaders are asked to create strategies that will win market share, create lasting value, and drive profits for their organizations. Unfortunately, the tools in strategy creation haven't changed in more than 20 years -- until now. Strategic consultant Nilofer Merchant shows you how to get results through collaboration, killing off ideas, and honing your leadership. Simply put, she shows you how to develop the knack that successful leaders have. Unlike other books that focus on collaboration, The New How focuses on processes, people, and ideas.
Does your company have the knack to create winning strategies or are you out of sync with today's realities? Do you have the knack to lead a team to create meaningful and lasting strategies that your whole organization can execute? What are you waiting for? Get this book and get going. With The New How, you will:
Learn how strategy belongs with the business team, not just with the chiefs Recognize that strategy and execution are thoroughly intertwined; there can be no gap Understand how successful strategy is founded in idea selection -- a bunch of good ideas is not enough to build strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
For years, management gurus have said that "people matter." But those same gurus still relegate strategy to an elite set of executives using old strategy creation models. The New How provides you with a different approach, developed by Nilofer Merchant through years of practical experience as a consultant for Adobe, Palm, SAP, Nokia, Symbian, Logitech, Symantec, and other successful companies.
Advance Praise
"Collaboration is a powerful competitive weapon; this book shows you how to use it to win markets."
-- Mark Interrante, VP Content Products, Yahoo!
“How are you goingto get rid of your air sandwich if you don't even know what it is? Provocativeand practical at the same time."
-Seth Godin
Author, Linchpin
“Collaboration is a powerfulcompetitive weapon: this books shows you how to use it to win markets.”
-Mark Interrante
VP Content Products
Yahoo, Inc.
“The New How’ is a timely,thoughtful, and practical blueprint for corporate executives and group leadersto create highly effective and sustainably successful organizations. Innovatively and refreshingly, NiloferMerchant points the way for achieving truly productive relationships among alllevels in a company. We can all learn from this book; it’s also a great read.”
-Rafael Pastor
Chairman of the Board & CEO
Vistage International, Inc.
“Want to transform yourorganization into a collaborative enterprise? Nilofer Merchant provides insightfuland practical strategies in The New How”
-Padmasree Warrior
CTO
Cisco Systems Inc.
“Whether you’re in middlemanagement trying to connect your team to the strategy coming out of theC-suite, or you’re the exec tasked with coming up with a new vision, readNilofer’s book first!”
-Michael Plante
Senior Director, Category Management and Marketing Strategy
Worldwide Consumer Marketing
Symantec Corporation
"In a world in which thepace of change is ever quickening, collaboration, not control, is the route toa successful organization. This book tells you how to make your organizationcollaborative. And NiloferMerchant's writing is a model of clarity."
-Barry Schwartz
Author of The Paradox of Choice: Why More Is Less
"The New How" isfilled with insight, good sense and wisdom that will be very helpful for aprofessional manager undertaking strategic planning. Congratulations! Nilofer has always made a difference with her presence. Now that presence has a new life in thewritten word that will transcend different boundaries.
-Andre L. Delbecq, D.B.A.
J. Thomas and Katheen L. McCarthy University Professor
Department of Management
Leavey School of Business
"The "New How"is informative and provides exciting insights because the suggestions arepractical and do-able. Merchantgets the new reality -- leadership fails not so much from flawed strategy as itdoes from failed processes of engagement from those responsible for implementingthe strategy. In high-performingorganizations everyone acts like a leader and they own the strategy and takeactions to ensure its success. Ifyou care about making a difference, read this book."
-Barry Posner
Author The Leadership Challenge
"Merchant’s book is apractical guide for the journey from strategy to implementation. The collaborative tools described herecan help companies reach strategic success—and avoid pitfalls along the way.”
-Tom Kelley
General Manager, IDEO - Author, Ten Faces of Innovation
"Rubicon as always stoodapart from other consulting firms because they engender true engagement acrossan organization. Adobe’s first ofmany engagements with Rubicon was to develop the Education segment go-to-marketplan. Adobe’s Education marketgrowth over the past decade is testimony to the value of a collaborativeimplementation of strategy, Merchant’s signature, and the foundation of The NewHow"
-Katie Keating
VP, WW eCommerce and NA Channel Sales, Adobe Systems
The New How puts into prose,and backs up with insight, the key thoughts to successful leadership – it’s allabout people.”
-Andy Novobilski, Ph.D.
Dean, College of Sciences and Mathematics
Arkansas State University
"Nilofer Merchant revealshow to develop and deliver winning strategies by leveraging the creative powerof your entire organization. Youwill learn how to transform strategy from a word to a way of being."
-Kathy Chill
Sr. Director, Business Development & Product Marketing
Citrix Online
“Most business books describe what leaders should do. Manyexplain why. The New How is unique in setting out a clear end-to end processand framework for co-creating innovation and change in 21st centuryorganisations. It's also well-written, fun to read and provides practicalguidance on how to succeed.”
-David Butter
Senior Vice President
Eccpartnership
Available Editions
| EDITION | Paperback |
| ISBN | 9780596156251 |
| PRICE | 24.99 |
| PAGES | 264 |
