Understanding Digital Marketing
by Damian Ryan
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Pub Date Jun 28 2014 | Archive Date Sep 30 2014
Description
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.
The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.
This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead
Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
Advance Praise
"[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." --CHOICE
"[P]rovides a simple easy-to-read overview... a great introduction to the subject. ...It is a book that every marketing professional should consider if digital marketing falls within your remit. It would be useful for anyone who is interested in understanding the subject. If you’re completely new to most areas of digital marketing, it’s a great way of getting your head around the basics and fundamentals. The book will help you build a thorough and effective digital marketing campaign and I would recommend it highly." --B2B Marketing, James Wright
"This latest edition discusses digital media and how to apply it to business pursuits, from choosing online marketing challenges to building an effective e-mail list, developing on online outreach code of ethics, and more. An excellent 'must have' reference for any business concerned with digital marketing." --Midwest Book Review, The Bookwatch, Business Shelf
"One of the most comprehensive yet easy-to-read books on digital marketing available." --The Marketer
Marketing Plan
-Publicity through Kogan Page USA website and monthly newsletter
-Giveaway through Goodreads
-Strong follow through with author's media and academic contacts
-Promotion in conjunction with the author's active presence in all social media
Available Editions
| EDITION | Other Format |
| ISBN | 9780749471026 |
| PRICE | $29.95 (USD) |
Average rating from 18 members
Featured Reviews
Librarian 62086
This book is a very informative & interesting read, especially for ordinary people who are interested in the digital marketing. The author not only explain the whole concepts, but also provide ample examples & real life cases. I highly recommend this book. I think this is a must read for business major & marketing students to have a clear picture of how the doc.com history evolves.
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