Brand Momentum

The #1 Growth Metric For Every Boardroom

Simple. Powerful. Predictive.

Following an era of obsession with performance marketing, many brands have lost sight of the art of long-term growth. Both the new and traditional metrics of brand measurement fall short of guiding businesses toward sustainable success. Brand Momentum presents a transformative brand measurement system that harnesses the two most powerful forces that drive growth and long-term success - Brand Velocity and Brand Mass.

Tony Lewis, a veteran market researcher and CEO, draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.

Readers will learn:

• The core principles driving lasting brand success

• Why common metrics often mislead

• How momentum fuels greater acquisition, loyalty, and recommendation

• The components of the Brand Velocity Score and how to activate them

• Strategies to build an unstoppable brand while staying true to your values.

Businesses of all sizes can chart a course towards fulfilling their true potential. Brand Momentum teaches a new way of thinking and empowers CEOs, brand owners and marketers with the tools to:

• Diagnose brand health with unprecedented accuracy

• Confidently invest resources for maximum impact

• Understand the new psychology behind consumer choices

• Build a future-proof brand that outlasts competitive and economic forces