Dare to Disrupt

“A thought-provoking story of how to transform businesses. Will help any business leader think about how they can outperform their market.”

Jonah Berger

Professor, The Wharton School, Penn; Author of Contagious, Invisible Influence, Catalyst, & Magic Words

“Dare to Disrupt outlines the rise and fall of businesses with lessons learned from both. In a fun and engaging format, Keegan intertwines storytelling with sage business advice. This book will leave you feeling inspired to take on your next business adventure, with the toolkit to know how to get started, and the skills to level up and disrupt your next venture.”

Sasha DiGiulian

Professional Climber, Founder & CEO of Send Bars

“Making my way through Dare to Disrupt, I was delighted to discover many lessons of leadership, general management and innovation that I’ve discursively observed through the years but struggled to articulate as the clear principles of a framework. In Dare to Disrupt, Brendan presents business transformation as an epistemology—of leadership, learning, growth and disruption. For seasoned business executives, Brendan does the hard work for you: he reflects (deeply!), structures, clarifies and distills—leaving the reader with a narrative playbook for transformation and success.”

Rafael Mason

Managing Director, Bain Capital

“A great book that serves as a valuable reminder to take a long-range view of your business and a constant review of your competition. Brendan’s books always prompt the reader to be on your toes, prepared to adapt and never fear transformation.”

Richard Dean

Chief Executive Officer & Team Principal, United Autosports

“I was a guest on The Fearless Leadership podcast, and I knew immediately that Brendan was an innovator. Dare to Disrupt is a practical, actionable playbook that empowers readers that are willing to make the full commitment to transform themselves into an effective disruptor.”

Alan Stein, Jr.

Author of Raise Your Game

"Dare to Disrupt by Brendan P. Keegan is a transformative and insightful read that delves into the core principles of organizational change. Keegan outlines the 8 Pillars of Transformation in a clear and concise manner, making complex concepts easy to understand through relevant examples and compelling storytelling. As a master at simplifying intricate ideas, Keegan manages to captivate readers of all backgrounds, from new leaders to seasoned executives. His ability to draw from real-world experiences and weave them into the narrative ensures that the book resonates with a wide range of audiences. One of the standouts of Dare to Disrupt is its ability to inspire and motivate readers to take ACTION. Keegan's passion for driving transformative change shines through the pages, leaving readers feeling empowered and eager to implement the strategies outlined. Overall, Dare to Disrupt is a must-read for anyone that has the passion to fail but the faith to succeed!”

Brad Burgess

Senior Vice President, Sales & Marketing, Merchants Fleet

“I’m someone who is not naturally comfortable in seeing themselves as a leader and I worry that I lack that big vision that many leaders have. I love that Brendan writes in such a way that it feels like he’s on my level and coaching me to become one of these leaders that he talks of. It’s as if he’s right by my side believing in me.”

Emma Gilmour

Business Owner, Professional Racer, McLaren Racing 1st Female Driver

“Brendan's exceptional leadership skills and deep industry expertise make him a standout figure in the business world. His ability to navigate complex challenges and identify opportunities for growth is truly remarkable. Through his extensive experience, Brendan has developed a playbook for business success that is both strategic and practical. His insights and methodologies have proven to be highly effective in achieving sustainable growth and long-term success. Whether you're a seasoned entrepreneur or just starting out, Brendan's expertise will undoubtedly help you navigate the ever-changing business landscape and develop a winning strategy. I highly recommend his book as a valuable resource for anyone seeking to achieve extraordinary results in their professional endeavors.”

Jack G. Firriolo

Chief Credit & Risk Officer, Merchants Fleet (Retired)

“Keegan's Dare to Disrupt is an essential read for anyone serving in a leadership capacity. The clear distinction between evolution growth and transformative growth is eye opening and foundational for those desiring to outperform their industry norms and peers. The examples he provides hit like a ton of bricks and his roadmap for transformative growth is a gift if you have the fortitude and fearlessness to deploy it.”

John Geraci

Managing Partner, LGA CPAs and Business Advisors

"As an investment banker, a key role we play is telling a company’s story. When I met Brendan and saw the impressive transformation that he took Merchants through, the value-creation story had been written, and I knew the story would resonate with investors. Dare to Disrupt takes the reader behind the curtain to see just how to lead an industry disruption and business transformation in an easy-to-read playbook—not necessarily easy to execute. I am sending a copy of this book to my CEO clients to support their growth and future.”

Kristopher Hopkins

Managing Director, BMO Capital Markets

“A practical guide to business transformation told from the author, Brendan P. Keegan’s firsthand experience provides a birds-eye view of the critical elements to leading a highly successful effort. So many books on this topic focus on the why but this one goes a step further and clearly articulates the how in a real-world example. Every transformation is unique but the 8 pillars, in some variation, are common tenets to them all. Having lived it, breathed it, witnessed it personally I can tell you unabashedly, IT WORKS!!!”

Jerry Pavelich

Senior Vice President & Chief Financial Officer, Merchants Fleet (Retired)

“Bold and direct, Brendan Keegan makes the complexities of disruptive transformation feel simple and attainable for those who have the fearlessness to tackle it. Whether you’re a racer, a budding entrepreneur, or a veteran executive, Dare to Disrupt: A Playbook for Transformational Business Growth offers a compelling disruption formula to help drive your vision and fuel your tenacity to defeat the status quo.”

James Roe

Racecar Driver and Entrepreneur

“Brendan P. Keegan's legacy of business leadership, especially his impressive transformation at Merchants Fleet, informs a range of impactful lessons that he serves up to readers in the form of straightforward and actionable takeaways. Anyone who wants to embrace fearlessness and courage on their personal and professional journey will benefit from Dare to Disrupt. Highly recommended for leaders and changemakers aiming to make a significant impact in today's competitive landscape.”

Tom Popomaronnis

Co-Founder & Chief GenAI Officer, PhantomIQ

“As one of the investors and bankers behind Brendan and his team at Merchants, I had a front row seat to see an incredibly impressive and inspirational story of disruption and innovation unfold. Dare to Disrupt was a fun and motivating read for me as I had a chance to learn just how the company did it, and the book is written in a way for others to execute their own business transformation. It’s a great story, but to see it live and in person was even better! Thank you Brendan for sharing the remarkable story in such great detail!"

Jed Hall

Former Managing Director & Head of New England Region, CIBC Bank USA

“As a leader within my firm and an advisor to many entrepreneurs, business owners and family offices, I found the playbook a digestible approach to creating exponential value in your business. Disruption, transformation and innovation sound challenging, but in Dare to Disrupt Brendan breaks down the 8 pillars to disrupt with exceptional clarity. The lessons will be invaluable as I consider the future of my own practice and I plan to buy a copy for each of my clients.”

Jayson DeAngelis

Partner & Senior Client Advisor, Ballentine Partners

“Brendan Keegan has delivered another thoughtful playbook detailing easy to follow steps to achieve transformational business growth. Brendan lays out his eight pillars beginning with Leadership that can help you drive your team or business to year over year explosive growth. As then part of his leadership team at Merchants, I saw first-hand how his vision can change your future.”

Tom Coffey

Senior Vice President, Merchants Fleet (Retired)