Marketing for Social Change
How to Turn Purpose into Business and Social Impact
by Kian Bakhtiari
You must sign in to see if this title is available for request. Sign In or Register Now
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Oct 03 2024 | Archive Date Jan 03 2025
Kogan Page Ltd | Kogan Page
Talking about this book? Use #MarketingforSocialChange #NetGalley. More hashtag tips!
Description
WINNER: Goody Business Book Award 2024 - Marketing - Communications and PR
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.
With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing for Social Change comes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand's purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.
By using real-world examples across a spectrum of issues such as The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.
Available Editions
EDITION | Other Format |
ISBN | 9781398616844 |
PRICE | £26.99 (GBP) |
PAGES | 256 |