The Obvious Choice

Timeless Lessons on Success, Profit, and Finding Your Way

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Pub Date Jan 14 2025 | Archive Date Not set

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Description

Trying to win the internet is a gloriously inefficient way to build a business. 

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.

If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.

This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.

Specifically, you'll learn how to:

  • Build trust in business relationships through community, specificity, and familiarity.
  • Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
  • Improve profitability by cutting out the work not worth doing.

 

Algorithms change, humans don't.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way. 

Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Trying to win the internet is a gloriously inefficient way to build a business. 

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because...


Available Editions

EDITION Other Format
ISBN 9781400249138
PRICE $29.99 (USD)
PAGES 240

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Featured Reviews

The Obvious Choice by Jonathan Goodman is a refreshing take on business success, encouraging readers to focus on authentic connections over chasing the fleeting allure of internet fame. In this book, Goodman critiques the "win the internet" mentality that often leads business owners astray and provides actionable strategies for building trust, increasing profitability, and engaging with real customers in a meaningful way. The book is full of frameworks, practical advice, and even some cheesy dad jokes that make it an enjoyable read for any entrepreneur or small business owner who wants to simplify their approach and make a real impact without getting lost in the noise of social media and viral trends.

As someone who has heard enough about the "hustle" mentality, I loved how The Obvious Choice challenged that narrative and offered down-to-earth advice on what really works. That said, there were moments when I felt the book could dive a little deeper into certain concepts—it’s easy to get the sense that it’s meant to be more of a broad overview for newcomers to business strategy than a deep dive into advanced tactics. Still, for someone looking for a bit of a wake-up call about modern business practices, this one’s a solid read. 4/5 stars!

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