What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying. . .

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns, she gives us fascinating industry insights into:

• Why on earth there are so many negative ads
• How personal is too personal
• How politicians use journos who use politicians who use journos
• The gendered nature of it all
• What happens when it all goes belly up!

Dee is candid about the tricks of the trade and the lessons that can be learned.

Dee Madigan is an award-winning creative director with 18 years’ experience in the advertising industry. She is an author and speaker as well as a panellist on ABC’s Gruen Planet. She also appears on ABC’s The Drum, Channel 10’s Studio 10 and on Sky’s The Contrarians and PM Live. She can be heard regularly on ABC Radio and lives in the twitterverse.