MARKETING AND PUBLICITY PLANS • National media campaign including print and online coverage, as well as podcast and radio interviews, utilizing author’s literary world connections • Pitch for feature stories, interviews, and a profile of the author including photos of his life in the Hudson Valley in a major publication • Targeted outreach to publications focused on debut novels, experimental fiction, and books coming out of the downtown New York scene • Select events in NYC and Hudson Valley, as well as literary festivals • Pitch early excerpt to national publication • Outreach to indie booksellers, especially those with an interest in indie presses and lit magazines • Cover reveal on Astra House social media • Library promotion • Robust awards campaign • Influencer outreach • Social posts